24 to 27 February, 2014
Fira Gran Via, Barcelona, Spain

Mobile World Congress is the blueprint for the NEXT big innovation. Whatever is coming NEXT will likely be born at Mobile World Congress 2014. more»

But NFC can be used for many purposes other than payments.

Now Guiness, the world’s number one stout, has implemented a mobile marketing campaign which simply uses NFC to engage and reward customers in the pub.

Perhaps this is where NFC will finally be successful!
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Prior to this summer the BBC had made it clear that it saw mobile as an important part of its business in the future.

However it looks like the future may be coming sooner than expected, as figures for this summer’s big sports events show that the shift in how consumers watch their favorite sports has already started. more»

According to consulting firm Strategy Analytics, early adopters of Smart TV’s have given them the “Thumbs Down” as viewers prefer to use tablets and Smartphones in order to access online media.

This could be bad news for TV makers who have been trying to make the TV into a device that takes care of all browsing and media needs. more»

Across the UK, small and medium enterprises (SME’s) are missing billions of pounds of revenue by letting marketing efforts slip off their radar.

However, almost half are already implementing mobile marketing, and even more have plans to. more»

Are the new technologies of mobile banking, contactless payments and social media changing the way people bank?

Over the coming years, this issue will have an important impact on marketers and merchants everywhere.

This in-depth survey from ING International provides some surprising answers and a better understanding of this important emerging consumer trend. more»

14 to 17 October, 2013
New York, USA

This annual event will once again bring together key players in the mobile and financial sectors to focus on the latest developments and newest innovations in NFC and mobile financial services. more»

6 – 7 November, 2013
Istanbul, Turkey

The biggest global ad spenders, digital, tech and telco experts, entrepreneurs and startups from all over the world gather at the 5th edition of the biggest ever Webit Congress in Istanbul.
Win Special VIP Package! more»

17 – 18 October, 2013
London, UK

This compelling two day event will bring the values of WIRED magazine to life in a “live” environment designed to stimulate as much debate off stage as on it.
Special discount for MobiAD readers! more»

Vente-prive is a global pioneer and leader retailer in “flash-sales”, i.e. selling branded overstock items to their members.

Mobile commerce is a natural fit with flash-sales, as there is often a need to react quickly to sales.

Recently Vente-privee released figures which showed just how important the mobile channel is in various European countries.
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