Deadline: August 20, 2010
Award Reception: CTIA San Francisco, October 2010


The Smaato Mobile Advertising Award is a search for the coolest ad-enabled mobile website, mobile application and mobile campaign. more»

AdMob has been very much in the news over the past few weeks – being acquired by Google, testing new geo-targeted ads, releasing a new SDK to support the iPad, and updating their AdWhirl optimizer.

Taking a look at all these latest activities gives some idea of where this mobile advertising pioneer company is heading. more»

The World Cup is the world’s most popular sporting competition, with more people watching the football matches than any other event.

A few months ago MobiAD’s Jim Cook participated at the M-Football event in London. On the panel were several mobile agencies and a mobile operator each of whom had run successful campaigns based around football and sports.

In this article we’ll look at several of these campaigns, covering a wide range of brands and campaign mechanics. The common thread is that they all successfully used sports to build a connection between the brands and their audiences. more»

With 2009 being undoubtedly the year of the mobile app, the search is on to find which technology will become mainstream in 2010.

One such technology is Mobile Widgets and a recent report from ARCchart takes a detailed look into the business case for Mobile Widgets from both a publisher and a mobile operator perspective. more»

Navteq has released the findings on two major location-based advertising trials that showed very positive results.

The trials took place in the US and Europe, and give good insight into the consumer reaction to this emerging new mobile advertising media. more»

A recent study published by the IAB-UK and PricewaterhouseCoopers has showed that during 2009, total spend in the UK mobile advertising market grew by 32% to a new high of £37.6 million.

Among the specific formats of mobile advertising, mobile search increased the fastest with a 41% growth.
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Volkswagen has announced that it continues to see great consumer response to it’s mobile games.

The Comprar cialis generico barato en españa latest game, called Volkswagen Touareg Challenge, has been downloaded over 1 million times in the first 10 days after its launch. more»

Mobile video ad network Rhythm NewMedia has released new research which provides a very good view into the current consumption of video and video ads across the US.

This study addresses factors such as time of day consumption, Wifi consumption, click through rates, and video ad completion rates. Definitely worth downloading and taking a look. more»

Grameenphone case study:
An interview with Kazi Islam

At MobiAD News, we usually look primarily at the business impact of mobile marketing and mobile services. But there is another trend, perhaps even more important, which is the critical role that mobile can play in reaching the billions of people in emerging regions that are not yet connected via internet.

This week Ferhan and Jim Cook had the pleasure of speaking with Kazi Islam, CEO of Grameenphone IT about the amazing projects they are working on in Bangladesh. In this interview, Kazi talks about his vision of how mobile can be used to address issues such as health and education in emerging nations, as well as the important role that mobile advertising will play.

Kazi will also be a keynote speaker at MLOVE, taking place June 23-25 in Berlin. more»

One of the biggest controversies surrounding the recent iPhone and iPad announcements has been the lack of support (actually the “prohibition”) of Flash authored apps on the Apple platforms.

Now mobile ad network Greystripe has entered the fray, partnering with Adobe to help advertisers use Flash ads in the iPhone and iPad platforms.
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21 June 2010
London, UK


The 7th annual ‘Oscars of the mobile world’ adds six new categories to mark industry evolution. The gala dinner takes place on 21 June 2010, London. more»

17 June 2010
Barcelona, Spain
Places are almost sold out;
Book for Mobile 2.0 now!

AppCircus is a global traveling showcase of creative and innovative apps presented during some of the most influential international events in mobile/web. more»

MEF has announced the finalists for the 2010 MEFFY awards. In the Mobile Advertising category, 6 campaigns were selected as the best among the entries, including submissions from Orange, Admob, and RingRing Media.

See the complete list of all finalist entries here; the final awards will take place June 21st in London.
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Adremixer is a mobile advertising campaign management and optimization platform that increases the efficiency and effectiveness of ads delivered through all the major mobile ad networks. more»

With so much competition in the App Store, trying to get your new app noticed, let alone downloaded and used more than once is an ongoing challenge for marketers.

Russell Berry from AppCreatives shares his strategies that may do the trick for you! more»

BuzzCity has announced the launch of a new tool which will allow the thousands of free mobile games available for download on the Djuzz mobile site to be syndicated and let partners to create there own branded games portals. more»

A recent study of consumers on the Myxer platform has shown that females download twice as much mobile content as males do.

Myxer, which was founded in 2005, has a large catalog of ringtones, wallpapers, videos, applications and games with over a billion downloads annually. more»

Facebook has announced the launch of a new mobile site (0.facebook.com) that includes all the key features of Facebook but that is optimised for speed on mobile devices.

In addition, Facebook has made agreements with selected mobile operators so that the site will be available to browse for free in certain regions. more»

InMobi has announced the launch of its new AdROIt technology.

The purpose of AdROIT is to give advertisers the option of running automated, cost per acquisition tracking to improve ROI on their advertising campaigns. more»

Position: Android Developer (33)
Location: Paris and London
Company: A company developing a new contact management experience and integrated messaging application for Android, PC, and other platforms.
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