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The past several months has seen a huge growth in the area of mobile commerce. More and more people are now using their phone for shopping, whether they are at home, in the store, or simply out and about.

As a result, many retail brands have greatly increased their use of the mobile marketing channel. Having a good understanding of who is the mobile retail consumer, their characteristics and buying patterns is becoming ever more important.

Recently Millennial Media and comScore have released some very in-depth information about Mobile Retail for all marketers who are interested in this very important trend. more»

Sometimes the mobile industry is growing and changing so fast that it seems very hard to keep up with the trends, keep up with the key companies, and understand how all the parts fit together.

Econsultancy has put together an infograph that gives a very interesting, high level overview of the entire rapidly evolving world of mobile – including key statistics and players – in an easy to scan graphical interface. Take a look. more»

A recent study published by mobile ad network Greystripe has found that two thirds of mothers who own an iPhone or Android smartphone use them in the shopping process.

Locating stores, comparing prices, and learning about new products are all ways that phones can make their lives easier.
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Sao Paulo: 18 August, 2011
London: 4-5 October, 2011
Los Angeles: 17 November, 2011

The Mobile Marketing Association Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing. more»

Recent research has documented a strong consumer preference for free, branded apps.

A study commissioned by the Association of Publishing Agencies (APA) has found that 73% of iPad users prefer to download free branded apps rather than pay for non-branded equivalents. more»

21 July, 2011
Southbank, London, UK

A full day of immersive tech, supported by Sony, attended by thought leaders from Mobile, 3D and Internet industries brought to you by b.TWEEN UK. more»

Recent predictions from PricewaterhouseCoopers say that advertising on Mobile TV will reach $1.4 Billion in the US by 2015.

This growth will in part be due in large part to an increase in the number of people watching TV on mobile devices, going from 17.6 million in 2010 to 51.5 million in 2015. more»

A full day of immersive tech, supported by Sony, attended by thought leaders from Mobile, 3D and Internet industries brought to you by b.TWEEN UK.

A dynamic, amplified debate about the emerging technologies that offer 3 dimensional experiences you can walk through and around: Augmented reality, 3D printers, embedded sensors, holographic projections, immersive tech. more»

The MobiAD Mobile Application Gallery is the place to see all the best, most innovative mobile marketing applications.

So visit the Mobile Apps Gallery now! more»

Data traffic on mobile networks worldwide is set to explode over the next 10 years, increasing by a factor of 33, according to data and forecasts published at the UMTS Forum in London.

Driven by the rapid growth of connected devices and the move towards mobile video, the total data load is expected to reach 127 billion gigabytes of data per annum, excluding Wifi driven traffic. more»

MEF has announced the finalists for the 2011 MEFFY awards. In the Best Ad Campaign category, 5 campaigns were selected as finalists, including submissions from BMW, Universal Pictures, Coca Cola, Akbank, and Barilla.

See the complete list of all finalist entries here; the final awards will take place July 7th in London.
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13 to 14 October, 2011
London, UK

This compelling two day event will bring the values of WIRED magazine to life in a “live” environment designed to stimulate as much debate off stage as on it. more»

13 to 14 September, 2011
Istanbul, Turkey

IQ2011 is Qualcomm’s annual EMEA event which brings together the brightest minds in mobile technologies to deliver insightful keynotes, visionary technical and business breakout sessions. more»