A new ad-funded gaming community was recently launched by Hovr, Inc. The service includes over 100 game titles all of which will be available for download at no charge. more»

5-7 March 2007
New York, USA
This event is for those who wish to further their understanding of mobile advertising and marketing more»

30 March 2007
New York, New York
The Mobile Entertainment and Advertising Summit will uniquely offer C-level and senior management attendees across the mobile advertising and entertainment value chain more»

Spending a week in Barcelona at the 3GSM conference was a perfect opportunity to take a snapshot of the mobile advertising industry, an industry that, according the various pundits is either in complete confusion or poised to take off at any moment. more»

One of the biggest areas of divergent opinions that I’ve seen recently is the use of client in the handsets. Ads can be served with or without a special client resident in the handset, and each approach has its advantages: more»

2 long time veterans of the LA cartoon industry have announced that their company, RingTales, will release animated versions of world-famous cartoons from The New Yorker magazine. The ad-funded service will be free, with subscribers receiving 3 new animations each week.
more»

American broadcaster CBS has formed a mobile division and announced the launch of 3 mobile WAP sites. Two of the sites provide ad-funded content, more»

First Hop, a Finnish developer of messaging platforms, today announced Mobile Advertising Service, a modular service delivery platform optimized for the advertising business model. more»

BusinessWeek has a very interesting article about the future of mobile search, and which companies are likely to become the dominant players in what is expected to be an advertising market worth over $11 billion by 2011 (BusinessWeek forecast). more»

Mozes, Inc, a Palo Alto based startup whose service allows users to setup and manage mobile marketing campaigns, has secured first round of venture financing from Norwest Venture Partners and North Bridge Venture Partners. more»

Toyota has been running advertisements on mobisodes of the very popular show Prison Break. Before each 2 minute mobisode, there is a 20 second video advertisement for Toyota Yaris. more»

Yahoo! took a large step into the mobile advertising world today announcing the availability in 19 countries of their display ad platform for Yahoo! Mobile Web Service. The pitch is that advertisers can reach a targeted audience on both their PC’s and mobile phones through a single partner. more»

ShoZu announced a mobile advertising platform to enable media companies and brand advertisers to reach consumers on their handsets using ShoZu’s ZuCast direct-to-handset content delivery service.
more»

Mobile advertising will become the key growth area for advertising, asserts research firm eMarketer. They recently released a study which predicts spending on mobile advertising will double from $410 million in 2006 to $878 million in 2007, and grow 10 fold to $5billion by 2011. more»

AdMob, Inc., announced this week that it had served 1 billion mobile ads over the past 6 month period. This is a major indicator of the growth in mobile advertising, as in the previous 6 months AdMob’s volume was 30 million ads.
more»

13-15 June 2007
Sydney, Australia

Mobile Content World Australasia is a conference designed to provide insights into Australasia’s mobile content industry.
more»

23-24 May 2007
Los Angeles
A dynamic deal-making environment between owners and distributors of content, with discussions on the hottest trends for mobile content and applications.
more»

15-16 May 2007
New York, USA
In it’s 10th year, Streaming Media East covers both the business of video on the net and the technology of streaming, downloading, IPTV and mobile video delivery.
more»

26-27 April 2007
Amsterdam, Netherlands
World Telemedia is a European event that showcases how and where to make money from premium mobile, voice, internet & TV content, by linking the power of media and marketing with network billing and delivery capabilities.
more»

17 April 2007
Las Vegas
The 2nd Annual MoTV Summit at NAB2007 is about the next revolution in mobile media: the migration of near-TV quality video to cell-phones.
more»

20–22 March 2007
Singapore
Mobile Content World Asia is an event that will provide you with the latest information on business models to effectively monetise content.
more»

14-15 March 2007
Munich Germany
The Mobile TV World Series of events provides a regular global meeting place for the Mobile TV community to come together and hear truly world-class speakers delivering agenda-setting content with a highly commercial focus.
more»

Amobee and SDC partner to bring Ad-Funding to the mobile music industry
The partnership will enable SDC music players to serve contextual and targeted opt-in advertising without effecting the mobile music listening experience. This should enable ad-funding of mobile music, leading to a potentially much greater consumer uptake. more»

Mobile advertising firm Third Screen Media partners with Telephia to help agencies effectively target mobile audience.
The two companies will integrate the independent market research provided by Telephia into the mobile advertising platform MADX from Third Screen Media. Telephia is a major provider of syndicated consumer research to the telecom and mobile media markets.
more»

Greystripe, a major distributer of ad-funded mobile games, recently added additional games to their portfolio, as well as adding additional distribution channels.
Greystripe announced that 6 new mobile game publishers have agreed to distribute their games on the ad-supported mobile game portal GameJump.com, offering consumers over 400 games titles
more»

Channel 4 has reported a tremendous increase in the number of video’s downloaded from their Celebrity Big Brother WAP site since the clips became ad-funded. (video) more»

Games company THQ has said they will run a campaign for hit game Worms on the wap site of FHM, which claims to be the world’s fastest growing mens magazine. more»

Coke’s christmas mobile campaign, where users could make personalized christmas cards to send to friends, was an overwhelming success. This is one of the first campaigns aimed at brand building by a major brand.

Some of the statistics: more»

Millennial Media, a mobile-advertising services company, secures $6.3 million in Series A funding.
and launches new services. more»

The US Navy launched an innovative “click to video” mobile campaign targeted at raising awareness of opportunities in the US Navy. more»

Virgin Mobile USA announced several new well known brands were joining its Sugar Mama marketing program. With Sugar Mama, subscribers can gain free airtime minutes by watching advertisements. more»

Amobee Systems announced recently that they have launched a mobile advertising trial in the French market, running on the Orange network. Orange France will be using the Amobee’s Media System more»

Also new in the MobiAD News site…

>> CMM Intelligence: Overview of Chinese Mobile Market
>> Harris Interactive: Consumer Acceptance of Mobile Advertising
>> Harris Interactive: Location Based Services update
>> Company Index: Incentivated
>> Company Index: Serious Knowledge
>> Company Index: Que Pasa