One of the most frequent comments one hears from brands and agencies about mobile advertising is the need for good case studies with solid measurement of results – especially case studies about the impact of brand advertising.

For the launch of the recent film “The Golden Compass“, New Line Cinema joined up with Greystripe to run a mobile marketing campaign aimed at engaging movie-goers and raising the awareness, interest, and intent to see movie. Market research firm Dynamic Logic was brought in to measure the branding impact of the campaign. Read about the survey results, and how mobile compares to typical online advertising for films. more»

Ad-funded mobile content is a hot topic – many companies are now basing their business plans on the ad-funded model. The Mobile Entertainment Forum (MEF) recently published a report that takes an in-depth look into the impact of ad-funded mobile entertainment (AFME) on the on-portal mobile entertainment market in the UK. Download an extract of the key findings. more»

The Associated Press has announced a new advertising supported service for mobile phones. The service will target smart phones such as the iPhone. more»

Kiwibox, a social networking site focused on the teen market, have announced a partnership with Burst Media. Under the terms of the deal, Burst Media will serve mobile ads on the Kiwibox mobile site which will launch in the second quarter of 2008. more»

In a recent report,Juniper research predicts that mobile ad spend will pass $1 billion in 2008 driven by mobile TV and reach $7.6 billion by 2013. more»

Crush or Flush, the social network that allows its members to meet, chat and flirt with other members by browsing profiles and deciding whether to “Crush” or “Flush” them, has announced that it will introduce a new form of mobile ad. The new interactive advertising is a feature called Golden Ticket. more»

A new research report published by ABI Research has predicted that mobile search advertising will be worth $5 Billion in 2013. The key driver behind this growth is that the expansion of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers has created more opportunities for advertisers to reach consumers through sponsored search opportunities. more»

In an effort to make it easier to demonstrate the financial viability of mobile TV advertising, GoldSpot Media has launched “Trial-in-a-Box”, their new prototyping platform to evaluate the profitability of targeted, interactive mobile TV advertising models. more»

Cellcom, one of Israel’s leading mobile operators, has announced that it has signed a multi-year contract with Media Layer to put ads on its mobile content services. This news is another sign that mobile operators are becoming more and more serious about mobile advertising, and are putting in place the systems required to serve ads. more»

Feedtext Inc. is a web and mobile entertainment company that develops consumer and business applications for media companies and wireless carriers in North America.

Our flagship product SMSJOCK, a free-to-advertisers mobile marketing solution that allows Radio/TV/Print operators an easy, efficient powerful means to enhance their current broadcast and advertising programs.

Position: Business Development Director, Europe
Company: Established over 7 years ago, our client has earned a reputation as a leader in the mobile marketing industry. With offices across the globe, the company has successfully conceived and delivered numerous, multi-market campaigns for some of the world’s leading brands including Coca-Cola, Nestlé, Unilever, BMW and Shell.
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Position: New Business Director
Location: London, UK
Company: Leading Mobile Marketing agency Incentivated seeks a New Business Director to head our new business team and help us achieve our aggressive growth plans. You’ll be shaping the UK’s leading mobile marketing agency.
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M:Metrics has released a new study that reveals the size and demographics of the mobile media market. Mobile is a great way for advertisers to reach young males, as 36% of 18 to 34 year old men accessed mobile media in February, and 9% of them responded to an SMS advertisement, compared with 4% for the market in general. Download the study. more»

AdMob has released the latest statistics for its ad network for March 2008. During the period, AdMob saw requests for 2.85 billion (+11.8% on February) impressions and actually served 2.55 billion (+10.0%) impressions. more»

Opportunity 1: New Business Director for one of the UK’s leading mobile marketing agencies.

Opportunity 2: Business Development Director, Europe for a global mobile marketing agency, with offices all over the world.

Go to the Job Opportunities section.

When Powerade wanted to promote their range of sports drinks at this year’s Pick n Pay Argus Cycle Tour in Cape Town, they turned to a company called Brandscape who specialise in Proximity Marketing Solutions. more»

Tesco has announced that their Mobile Advertising trial has been a success. Since May 2007, the MVNO has been testing WAP banner ads on their portal and have announced a strong month on month growth including 300,000 extra unique visitors in December. more»

At the Mobile Marketing Association Forum in London this week, organized with Informa, Jim Cook from MobiAD News had the opportunity to lead a discussion on the topic “What do Media Planners Really Want from Mobile?” The panelists were all strong supporters of mobile, but identified several key areas that currently act as barriers to faster development. more»

NAVTEQ have announced that they will be using Operative to help them manage their online and mobile advertising inventory across a range of sites, including Traffic.com. more»

Sega has launched marketing plans for several new games that will be released this summer. Having started making mobile games in 2007 Sega plans to release 10 titles by the end of the year. more»

Recent articles in the New York Times and Wall Street Journal have given more details about Yahoo’s new integrated ad platform. Previously known as “APEX” (advertiser-publisher exchange), the platform will actually be called “AMP”, and is due to be rolled out during the third quarter of 2008. more»

The Mobile Marketing Association has announced it will support the Three Screen Trial that is to be conducted by ioglobal. For the first time, user response to branded content delivered on both mobile and PC platforms will be correlated with television viewing data. more»

Smaato has announced the launch of iSOMA, an in-application mobile advertising platform for iPhone SDK developers. It will enable developers to monetize mobile applications for the iPhone through mobile advertising. more»

An interview with Pascal Thomas, mobile visionary and VP of Orange NExT (the mobile media division of France Telecom Orange)

France-Telecom Orange is one of the world’s leading tier-one mobile operators, and also one of the first true “multiplay” companies – offering not only mobile service, but also fixed line telephone, internet, and television (IPTV) to their customers.

Understanding the customer benefits of a “multiplay” offer and the evolving impact of social networks on advertising and revenue generation is one of the roles of Pascal Thomas. Pascal is one of the leading innovators in the European telecom industry, and was the lead initiator of Orange’s pioneering mobile television services. He now heads up Orange’s NExT group, which is responsible for “audience and advertising” as well as all things Web 2.0. more»

Two major publishers – Fox Mobile Entertainment and NBC Universal – have signed agreements with JumpTap to manage advertising on their mobile sites. These publishers offer some of the most popular entertainment brands, including The Simpsons, 24, Heroes, Battlestar Galactica, and The Office. more»

Mobile operator 3 UK announced the launch of the first ad supported, commercial mobile music video service in conjunction with Sony BMG Music Entertainment (UK). The service, powered by Rhythm NewMedia, is available to all 3 UK customers and is accessed through 3’s music homepage. Customers can now watch their favorite music videos from artists on their mobile phones anywhere and at any time. more»

Research published by PQ Media has showed that despite a slowing economy, branded entertainment marketing has continued to expand. During 2007 it grew by 14.7% to reach $22.3 billion. This means that over the last 5 years, this market segment has almost doubled as brand advertisers shift spending away from more traditional channels. more»

Scandinavian mobile games company DIDMO has announced that 20th Century Fox will be promoting their new film “Dr. Seuss’ Horton Hears a Who!” on their platform. Didmo will also be expanding its mobile content platform into the US, UK, German and Spanish markets. more»

AdMob has announced that it has served its 20 billionth mobile advertisement. In the last 12 months, the company’s impressions have grown from 500 million a month to 2.5 billion per month today. more»

AOL will be adding an ad-funded games channel to its mobile portal, with games provided by Cellufun. The games will be free, and do not require any special downloads to play.
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The Wireless Association(R) today unveiled “Best Practices and Guidelines for Location-Based Services (LBS).” With strong support from the nation’s leading carriers and input from LBS providers and industry stakeholders, this voluntary initiative was developed to promote and protect consumer privacy through user notice and consent. (download) more»