February 15 to 18, 2010
Barcelona, Spain

For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION. more»

December 9 to 10, 2009
Paris, France

LeWeb brings together the best and the brightest people of the web industry from attendees to speakers. more»

Few things are as personal for women as the beauty products they use. And so marketing for make-up companies is all about establishing a personal connection between the brand and the consumer.

To help build this relationship, leading French cosmetics company Lancôme used both an iPhone app as well as social media to launch “Declare Indigo“, the new fall line of make-up by Aaron de Mey, Lancôme’s Creative Director of Make-up.

The iPhone app lets women try out the new color combinations, get make-up tips from Lancôme experts, and even share their creations with their friends! more»

The Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles.

These awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. Winning brands included PUMA, Pizza Hut, Zippo, Kraft, Pepsi, and others. more»

Oxfam Intermón- Golden Gekko
New survey application to be developed by Golden Gekko University for Oxfam Intermón’s staff and collaborators in the field in order mobilize the power of people against poverty
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At the Blackberry Developers Conference, RIM announced a new services platform for developers that will enable them to build advanced applications for Blackberry smartphones.

The new services platform will offer advertising, payment, content push and new location services. more»

The big news of the week is that Google has acquired leading mobile ad network AdMob for $750 million.

AdMob says they will continue to operate the AdMob mobile advertising platform, but after the acquisition by Google they “will work together to accelerate the pace of innovation in this area.” more»

Mobile marketing company TXT4Ever has produced a very interesting study about mobile users’ attitudes towards mobile marketing messages.

The report, titled “UK Spam Study“, finds that mobile marketing is widespread and generally quite well accepted by the public. (download available). more»

New information released from global ad network InMobi shows that the Indonesian mobile market is growing fast and is very mobile internet-centric.

Plus, the iPhone is not at all the favorite smartphone in the market! more»

Cadillac, the high-end auto brand from General Motors, has taken their first step into the world of mobile advertising.

Pandora, the personalized internet music radio station, will launch a new Android app that will include Cadillac as the exclusive advertiser through all of 2009. more»

The IAB-UK (Internet Advertising Bureau) has released their second annual Snapshot of the UK mobile advertising market.

Based on information from over 100 experts working in agencies and advertisers, this new study shows that the UK market has made major progress over the past 12 months in areas such as development of expertise and fit with selected product categories, though it still represents a small part of the overall advertising industry. more»

January 21, 2010
London, UK

The M-Football conference will bring together all the stakeholders who will collaborate to exploit the massive mobile marketing opportunities of the 2010 FIFA World Cup. more»

When Hong Kong International Airport opened a new wing, they wanted to do something special to highlight the interactive screens in the terminal. So they launched a competition among Hong Kong agencies, with the prize being the use of the screens for the initial two month period.


The winning entry was the “Say Goodbye” campaign, put together by Ogilvy and The Hyperfactory for client Motorola. more»