There has been a lot of discussion in recent months about the idea of multi-screen advertising – in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer.

Now Google has partnered with Nielsen and CBS’s Television City media lab to investigate this advertising approach and provide specific, quantitative test results.
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Some people in the e-commerce industry have expressed the opinion that shoppers will be less likely to buy expensive products on mobile than they are online. Screen size and security are usually given as reasons.

However – in what is definitely good news for the mobile commerce industry – recent data from Dell shows that consumers are actually spending more over mobile than internet. more»

Kiip is a start-up company focused on in-game mobile advertising. Their differentiator has been offer consumers real word rewards for virtual achievements.

Now Kiip is about to up the ante by launching a new service called The Swarm, with Walt Disney Studios as the first advertiser. more»

As has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey.

Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.

It always makes for interesting reading!
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Mobile entertainment company RockLive, had a lot of success in 2011 through launching sport star branded mobile games.

Recent games include Mad Chad (Chad Ochocinco), Main Event (Mike Tyson), and now Heads Ups featuring Christiano Ronaldo. more»

2011 was an eventful year, with big changes in the mobile industry, and 2012 promises to be even more exciting.

Mobile ad mediation provider inneractive have published an interesting end of year review on their blog looking into the lessons that they have learned in 2011 and how companies can maximize revenue from mobile apps in 2012. more»

As we start a new year, sometimes it is useful to look back on the year just finished and consider what major trends took place that may impact the future.

The folks at Google have done just this and have given us their view of the most significant developments that took place last year. As Google is clearly now one of the world’s most powerful mobile companies, its worth a look. more»

Winter is the flu season around the world, and many companies launch special advertising campaigns at this time of year for flu related products.

When Vicks – a leading provider of cold & flu medicine – rolled out a mobile marketing campaign for their Behind Ear Thermometer they wanted to target only consumers in locations where the flu was common.

Sound impossible? Read how a special free service from Google helped them accomplish this objective! more»

As mobile commerce continues its rapid adoption by more and more companies, consumers’ comfort with paying by mobile will become increasingly important.

An interesting infographic released by mobile banking solution provider Intuit provides an informative look at consumers’ current payment behavior and preferences, and how these are evolving towards mobile payments. more»

Have some last minute shopping to do and tired of finding the gift you want is sold out in the stores? UK retailer, Argos, has a new, mobile-enabled way to help you save time shopping.

Argos created two Interactive stores at Paddington and Waterloo train station that allow consumers to do some last minute Christmas shopping while waiting for their train.
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