A wise man once said that “predicting the future is the art of seeing the present logically extended”. In light of the continuing the economic crisis, what does 2009 hold for the world of mobile advertising, marketing, and messaging?

Timo Ahomäki is Chief Scientist & VP Product Management at Airwide Solution, a leading messaging company. Timo has given this some thought – here are Timo’s top predictions for 2009. more»

Orange, one of the world’s largest mobile operators, has selected Ad Infuse to deliver ‘Three Screen’ advertising in several of its European countries. more»

House of Fraser is a leading clothing store, who wanted to “re-launch” a number of their retail stores around the UK. To do this, they ran a campaign on the youth-oriented Blyk mobile network.


(from our recent interview with Shaun Gregory, CEO of Blyk UK.) more»

The Department for Children, Schools, and Families in the UK wanted to understand better how teenagers felt about free time activities. This group is normally very difficult to communicate with, so the Department tried the innovative approach of running a survey on the Blyk mobile network which focuses on youth, and has recently launched a market research product.

(From our recent interview with Shaun Gregory, CEO of Blyk UK.) more»

Blyk launched their youth-oriented, ad-funded MVNO into the UK market just over a year ago with much fanfare. Since then it has generated a lot of discussion in the industry about the viability and potential success of the “Blyk Model”.

As a year has now passed, we took the opportunity to talk with Shaun Gregory, CEO of Blyk UK, to hear about their first year of operation, what they’ve learned, and to get some insight into the new products that Blyk is working on. more»

Dizzee Rascal (a hip hop MC from UK) was launching a new single, “Dance wiv me”, and he wanted help to get to number one in the UK charts. So he ran a targeted campaign on Blyk.

From our recent interview with Shaun Gregory, CEO of Blyk UK. more»

BMW has used an innovative mobile marketing technology – image recognition – to help market their new automotive technology. The system makes it very easy for interested consumers to get more detailed information about the BMW ActiveHybrid technology. more»

Coca-Cola has extended its “Christmas on the Coke side of life” campaign into the mobile arena in Germany. Customers on Vodafone’s live! portal can download the song that is used on Coke’s TV commercials and use it as a ring-back* tone. more»

According to a report in NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to reach O2’s 18.7 million subscribers by placing integrated campaigns across mobile, email, online, in-store, direct and experiential channels. more»

Virgin Mobile USA, which over the summer absorbed the MVNO Helio, has introduced some interesting new features which will make it easier for their subscribers to participate in mobile social networks. more»

As publishers, brands, and agencies are putting more and more resources into mobile sites, they need to accurately understand the audience that is visiting the site. As a result, Mobile Analytics is becoming increasingly important.

This whitepaper from Mobilytics explains all you need to know about Mobile Analytics. It’s worth downloading and reading. more»

JumpTap, the Boston based mobile search and advertising company, announced ADtap for Publishers. It is targeted at mobile publishers, media companies and iPhone application developers, and is intended to provide a streamlined means to monetize their mobile traffic. more»

Position: iPhone Games Developer (22)
Location: London, UK
Company: Mobile Games Developer

The Role:
The selected candidate will have strong J2ME development experience, coupled with iPhone application development or MAC OS development. more»

Position: Publishing Sales Manager (21)
Location: London
Company: Our client is a front runner in the ad exchange business and their aim is to improve the way advertising is bought and sold.

The Role:
They are seeking an exceptional Publishing Sales person with experience in the digital advertising space, having worked with multiple publishers in the UK. more»

itsmy.com just released what is probably the largest ever survey in the area of mobile social networks. More than 15,000 users took part from the US, UK, Spain, and Italy. Looking at consumer usage patterns, preferences, and statistics, this report really shows how deeply involved some consumers are with mobile social networks. more»