The latest research published by market research company Strategy Analytics, has found that Android’s momentum is not limited to mobile devices but is also showing big gains in the tablet market.

According to the research during Q.4 2010, 22% of the 10 million tablet devices that where shipped ran on Android. Overall the market grew by 120% sequentially with Apple maintaining it’s leading position with 75% of global market share. more»

The Salvation Army has reported that its app “Daily Cup” has been downloaded 190,000 times in 6 weeks from the GetJar app market place, and has generated a high level of consumer interaction.

The campaign is intended to use the mobile device to allow the Salvation Army to forge relationships with younger donors, with the aim of sustaining these relationships as they grow older. more»

Facebook has announced that their Deals service is to be launched in the UK and across Europe.

The service, which was launched last November in the US, allows users of Facebook’s mobile services to check in to stores and get discounts from selected outlets.
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According to an interesting study published by the App Genome Project, the Android Market is growing at nearly 3 times the rate of the App store in the US.

Although currently the Android Market is much smaller, should both continue to grow at current rates Android will have more apps than the App store by 2012. more»

The winners of the mWomen mobile application awards were announced recently at the Mobile World Congress in Barcelona.

The awards, which were launched by Hilary Clinton, Cherie Blair, the GSMA Development Fund and sponsored by Vodafone, challenged app developers to build an original app solution that targeted the specific needs of women in developing countries. more»

Many people believe that messaging based marketing will continue to be one of the major mobile marketing channels for quite some time.

Human Dialogue is a new company that optimises advertising and marketing messages to complement the way that real people make decisions by using a combination of choice architecture, research panel testing and industry expertise. more»

Every year at this time we see dozens of “Top Trends” predictions for the upcoming year. This year, top tier VC firm Kleiner Perkins Caulfield & Byers has released one of the most comprehensive and interesting presentations we have seen for a long while.

It includes lots of data about the state of the mobile internet, mobile advertising, and mobile platforms, as well as making some very interesting projections. Highly recommended. more»

The Mobile Marketing Association (MMA), has published the 5th edition of its “Mobile Advertising Guidelines” report that is designed to provide broad industry standards and best practises.

The MMA is soliciting comments on these guidelines, as well as two other documents focused on emerging opportunities in mobile marketing. more»

Every once in a while you run across a graphic that is so striking you just have to share it.

The team at Scores.Org and ByJess.Net have done some analysis and have put together a super infographic which displays Google’s acquisition appetite over the past several years.

This chart is definitely worth looking at, both for the information it contains as well as the cleverness of the design. more»

According to a new survey conducted jointly by the ANA (Association of National Advertisers) and the MMA (Mobile Marketing Association), 88% of marketers intend to use some form of mobile marketing in 2011. In addition, 75% intend to increase their budget for mobile initiatives by an average of 59%. more»

Android’s recent momentum has continued with a key milestone as it has dislodged Symbian from its 10-year reign as the leading Smartphone OS.

According to research company Canalys, Android sold 32.9 million devices during Q.4 2010, overtaking Symbian, which sold 31 million. more»

Mobile ad network Velti, has raised over $150 million during their Initial Public Offering in the US. becoming the first big mobile advertising company to go public.

This is another important milestone in the development of the mobile ecosystem as it shows that the market is now maturing with companies that our large and stable enough to go public. more»

iAd campaigns have been running for just a few months now, but the first effectiveness studies are starting to come in.

A recent study of Campbell’s soup iAd campaign has found that consumers who were exposed to the iAd advertisement had much higher recall and purchase intent than those who had seen the campaign on TV. more»

Istanbul is one of the most vibrant cities in Europe, and the Beyoglu district is the heart of the city. What a perfect place to launch an innovative mobile marketing campaign that brings together a brand message of love and fun with leading edge mobile technology.

Last summer, mobile agency Mobilera teamed up with media agency Outeractive to do just that for Unilever’s Cornetto brand, bringing an outdoor audience participation multi-player mobile game to the millions that pass through this neighborhood on a daily basis.

The Cornetto mobile game campaign won the 2011 GSMA Award for “Best Mobile Advertising & Marketing Campaign”! more»