Just after I wrote the article about the Ogilvy Marketing Innovation Lab, I had the chance to visit BMW headquarters in Munich, Germany.

The Ogilvy team had shown me an interactive table from Microsoft, called “Surface” that could be used for marketing purposes. In Munich, I had a chance to see just exactly how BMW is planning on using these tables as part of their sales process. more»

Two-time Academy Award-winning actor and director Kevin Spacey will headline at the GSMA’s Mobile World Congress (16-20 February 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker.

The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile medium on the entertainment industry, bringing together art, commerce and technology. The 2009 initiative comes on a wave of a new generation of sophisticated multimedia-enabled mobile handsets and value-added operator services, providing new opportunities to enjoy short form video. more»

Following several months of speculation, Verizon recently announced that Microsoft will be providing portal, local, and internet search and mobile advertising capabilities on the Verizon network. The five year agreement is set to start in mid-2009. more»

Interactive furniture?
Mobile phone dart games?
3D Television ads?
Interactive floor projectors?
The Ogilvy Digital Innovation Lab in London has them all.

If you are interested in exploring some of the ways that brands will communicate and engage their customers in the future, this is a good place to start. We had the chance recently to visit the Ogilvy Digital Innovation Lab in London to see some of this future. more»

AdMob has released their December Mobile Metrics report, and the data shows that smartphones continue to grow in the market, representing 33% of AdMob’s ad requests, up from 22% in May.

The market share of the key players is rapidly evolving as well, with new entrants gaining rapidly. more»

Minick has launched an iPhone specific mobile site for the Universal Pictures animated film The Tale of Desperaux. The move was prompted by iPhone becoming the top visiting browser to the existing Desperaux mobile site. more»

Amobee Media Systems has extended its mobile advertising platform to support handsets built on Apple’s iPhone and Google’s Android operating systems. Phones based on these two are rapidly becoming very popular, especially with a demographic that is attractive to advertisers. more»

BuzzCity, the rapidly growing international mobile ad network, has introduced the a service that enables brands in India to target their wireless advertising campaigns to customers in separate regions around the country.

Information gained from BuzzCity’s mygamma mobile social network is used to accomplish this targeting. more»

AdMob has introduced a new functionality which lets advertisers of iPhone apps track the conversion rate of ads. Indications are that conversion rates for free apps are 10x that of apps that must be purchased. more»

TacTable develops new ways for people to interact with media and with other people.

We create state of the art experiences using our patented technology to make large display surfaces come alive through Multi-Touch sensing. Our interactive tables and walls recognize and track dozens of simultaneous finger and object interactions enabling people to touch and interact naturally with retail content, ancient antiquities, art or media like film and music – making memorable experiences out of interactive digital content.

http://www.tactable.com/

7 May 2009
London, UK

Visiongain’s Mobile Advertising and Marketing Conference will feature local and international presentations and discussions from industry experts. They will share their knowledge and expertise on how to create, implement and monetise the potential of mobile advertising and marketing. more»

MediaCom, one of the world’s largest Media Specialist companies, has announced that it has launched a mobile campaign utilizing third party ad serving technology. The company claims that this is an industry first.

The campaign was to promote new services for client T-Mobile. The ads ran across the Nokia Media Network, and were served using Eyeblaster’s Ad Campaign Manager platform. more»

Over the past several months, a new phenomenon has been sweeping the world of mobile advertising and marketing. In addition to traditional banners, text links, and videos, Mobile Applications have won a major place in the hearts of brands and agencies alike.

In this article we’ll take a look at what is a “mobile app”, why they are so popular for advertising and marketing, what has caused their sudden popularity, plus we’ll look at several interesting examples from leading brands. more»

In the course of writing up our recent article on Mobile Applications: The Next Big Thing In Mobile Marketing?, we saw a lot of examples of mobile apps.

We thought it would be a good idea to share a number of these with you to give an idea of the wide range of marketing approaches that companies are taking.

So here is some information on a few mobile apps that we think you will find interesting. more»

Player X, which recently was chosen to be the exclusive aggregator of mobile games for O2’s new UK portal, has signed up with off-portal mobile ad giant AdMob to help bring more traffic to the game site, and help content companies improve the effectiveness of their advertising. more»

Position: Senior Account Manager/ Producer (23)
Location: New York
Company: TigerSpike

The Role:
We are looking for somebody who is self motivated, highly organized and process driven. This person thrives on exceeding objectives and goals, is full of energy, and is hungry to succeed at a dynamic company like TigerSpike which is on the verge of exploding into the US market. more»

With over 100 million game downloads, ad-supported mobile games distributor Greystripe is uniquely positioned to share consumer insights metrics.

These statistics have been collected from Greystripe’s internal database of users, and reveal a deeper look at the consumers playing their games, along with mobile gaming demographics, click-through rates and exclusive iPhone statistics. The results provide a meaningful inside look into the advertising potential of mobile games. more»

A thoughtful piece by Colin Gibbs over at RCR Wireless News discusses the expected future evolution of mobile social networks compared to internet social networks. Expect the mobile versions to grow in popularity and usage, but a question remains about their financial viability! more»

Even in this tough economic climate, some companies are able to move ahead with their financing plans. Taptu, a pure-play mobile search engine has secured a Series B round of £6.45 million, and has added a senior executive to its management team. more»

7 to 8 April 2009
New York, USA

Ad Age’s Digital Conference offers deep discussions of digital’s influence on marketing and consumer behavior and insights into how the world’s top companies are putting consumers and big ideas at the center of marketing and communications plans. more»

23 to 25 March 2009
Vienna, Austria

The building blocks are now in place for users to venture off-portal and experience a truly mobile internet. Those who innovate, recognise the changing face of the media industry and embrace the mobile channel as distinct will be in pole position as the mobile internet grows from nascent into mass market. more»