The Turkish mobile market is one of the most dynamic in the world: a population of over 70 million with mobile penetration growing from 52% in 2005 to 100% today.

Turkcell is the largest mobile operator in Turkey, with 37 million subs. They have been very innovative in the area of mobile advertising and marketing, with their “Tone and Win” service winning this year’s GSMA award for “Best Mobile Advertising Service“.

In this interview, Chief Value Added Services Officer Cenk Serdar talks about the Turkish market and why Turkcell has put mobile marketing at the center of their business. more»

AdMob has released their network data report for March, 2009. The report shows that worldwide requests on the AdMob ad network grew 17% from a month earlier to 7.7 billion.

The report takes a detailed look at the growth of Android based phones, and also reveals that 50% of all ad requests from iPhone and Android devices come from applications! more»

As reported in WebProNews, Forrester Research has released its projections for the growth of online advertising. Mobile and social networks are the hottest areas of growth, although all sectors of online show strong growth. more»

Several months ago, Google CEO Eric Schmidt said he believes that Google may eventually make more money from mobile than it does on the desktop. Just this week Google took another step towards enhancing its mobile offering by bringing their “Product Search” feature to iPhone and Android. more»

America’s most popular morning televison program, The Today Show, has launched an iPhone application in partnership with Zumobi. The app will offer millions of consumers access to the program’s leading news, entertainment and lifestyle content, right from their mobile device. more»

Metro and 123play.com have announced a partnership to bring more ad-funded mobile games to the UK market. Metro is the UK’s largest free urban daily newspaper, with a combined paper, online, and mobile readership approaching 5 million people daily. more»

Global spending on advertising will drop by almost 7% in 2009, according to ZenithOptimedia in their revised ad expenditure forecast for 2009. Central & Eastern Europe will be most effected (-14%), whereas Latin America the least effected (-2%). Online advertising is predicted to be the only ad medium that will grow in 2009, increasing from $50 billion to nearly $55 billion. more»

This week the annual Festival of Media took place in Valencia, Spain. Several hundred key leaders from the media and advertising industry convened for 2 days of informative presentations and relaxed networking in the Spanish sun.

The global economic situation was clearly a big topic, and major brands P & G and Coca Cola talked about how they are organizing to get through this difficult time. more»

Looking around the world today, it seems as though everything is becoming digital – music, photos, video, ads, TV, books, etc.

And it is clear that the mobile phone is playing an increasingly important role as a person’s means of interacting with this digital world.

In this two-part article we will take a look at a very interesting type of interaction which is still emerging – the mobile camera. The camera can be used in many ways to engage consumers: QR codes, augmented reality, advanced image recognition, plus several others. more»

SinglePoint has announced agreements with both NBC Universal and MTV to include advertising within the mobile text messaging communications of the media companies. more»

Openwave Systems has released a report that analyzes the behavior of US consumers on the mobile internet.

The study shows that Social Networks are becoming a preferred replacement for previous means of electronic communication, and Mobile Ad Targeting can add significant value to a campaign. more»

The IBM Institute for Business Value has published a very interesting report titled “Beyond Advertising – Choosing A Path To The Digital Consumer“.

The report is a survey of 2,800 marketing professionals across six countries with conclusions about how ‘digitally-savvy’ consumers have become in a short space of time. It discusses how the traditional distinctions between advertising and marketing have blurred, and how companies must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration. (available for download) more»

A new study conducted for the Nielsen-funded Council for Research Excellence dispels several popular ideas about the consumption of video media.

According to the study, the biggest consumers were not teenagers, but baby boomers, aged 45 to 54, averaging 9 1/2 hours per day in front of a screen! more»

The MMA (Mobile Marketing Association) has announced that the top 4 US mobile operators (Sprint, T-Mobile, Verizon, and AT&T) have agreed to incorporate their “mobile marketing guidelines” into the MMA’s best practices guidelines.

This should make it much more efficient for brands and agencies to launch mobile campaigns, with industry savings estimated at over $200 million per year. more»

This week was the MIPTV show in Cannes, the largest entertainment content congress in the world. Sir Martin Sorrell, CEO of communications giant WPP took the stage for an hour to share his view of where the media and advertising business is going, and what he believed will be important strategies for companies going forward.

Fundamentally, Sorrell believes that the global economic meltdown combined with serious ongoing structural changes will fundamentally change the nature of the media and advertising business forever. more»