4 to 7 April, 2011
Cannes, France

Are you a world-class innovator in digital & interactive formats, mobile & TV apps or online & social games?
Don’t miss Content 360 Digital Creativity Festival at MIPTV. more»

Two trends have been very clear over the past year:
1) Facebook is becoming extremely popular on mobile, and
2) Facebook is focusing a lot of energy on building up their advertising capabilities and revenues.

So really it should come as no surprise that Facebook has recently acquired a mobile advertising company to help them advance both these efforts. more»

As more and more consumers use their mobile devices to access the internet, marketeers are working hard to understand the habits they are developing in this new media.

Now research firm GfK has released some preliminary numbers that give some insight on the mobile surfing habits. more»

2D barcodes are a technology that has been widely discussed and promoted by various companies for several years in the mobile space, but has never seemed to gain too much traction in the market.

However, it looks as though this is all finally starting to change. Read this informative guide from NeoMedia to learn all you need to know about this up and coming technology. You can follow Butterfly Releases to check latest updates. more»

Ebay has literally millions of listings – so how do you most easily find the ones closest to you?

Towards the end of last year Ebay Classifieds announced that they were launching a Mobile Augmented Reality channel Junaio.

The channel will allow users of Ebay classifieds to discover local bargains simply by walking down the street. more»

GSM Association has announced the finalists for its 16th Annual Global Mobile Awards to be held in February during the Mobile World Congress in Barcelona.

In the Best Mobile Advertising and Marketing category, six great mobile campaigns from all over the world have been selected as finalists. more»

A recent report from market research firm Juniper Research has found that global ad spend on mobile games will be multiplied by 10 over the next five years.

The report predicts that the global adspend will reach $894 million by 2015 up from $87 million in 2010. more»

Mobile Video, a long anticipated form of mobile communication, has finally arrived.

According to data released by Bytemobile mobile video became the dominant form of mobile data traffic during 2010 with more than 40% of total volume in wireless networks. more»

Sometimes it seems that digital advertising has evolved into an overly complex eco-system with so many interconnected players that it is difficult to keep track of them all.

Take a look at this incredible chart which attempts to provide an overall context and put all the key players into perspective.
more»

It is widely known that consumers use their mobile device in a different way to their PC’s, and according to Steve Jobs they don’t use search but go to apps. However, recent data published by Mobile Commerce has given us an interesting insight into what consumers search for on their mobile device.

They have published a list of the top 100 most searched terms of 2010 on their mobile search platform. Mobile Commerce handles around 40 million searches a month, so this gives us an interesting insight into what users are looking for on the mobile handset. more»

The free tickets for Mobile World Congress 2011 have been oversubscribed, so we are closing the entry.

Thank you for your enthusiastic response, perhaps we’ll see you in Barcelona! more»

The iPad was released less than a year ago, and it has started a wave of tablet computers. But this is still a new phenomenon, and so the market is still learning how people will use these new products.

Now a recent survey of UK consumers by YouGov has shown that nearly a fifth of iPad owners say that they own more than one tablet in their household, and another fifth are considering buying additional tablets. more»

Online aunction site Ebay has announced that their revenue from Mobile has increased by 300% reaching US$2 billion.

They also announced that they were receiving 94 bids via mobile devices worldwide every minute. more»

A recent post on Google’s blog has revealed that AdMob, its mobile ad network, has experienced huge growth since Google bought it out for $750 million.

AdMob now receives 2 billion ad request a day which represents a quadrupling in the last twelve months since the takeover. more»

Last spring Apple introduced iAd, their mobile ad platform for iPhone that was intended to raise the bar on mobile advertising. Since then, the use of iAds has been growing, with several high profile brands running campaigns.

Now Apple has brought iAds to the iPad in a move to broaden the reach of the ad platform as well as to help iPad developers establish an additional revenue stream. more»

According to the latest SMART report from mobile ad network Millennial Media the financial vertical is leading the growth in Mobile Advertising with a year on year growth of 802%. Followed by Retail & Restaurants (745%) and telecommunications (719%). more»