Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets.

This option will enable consumers to speak directly to the brand, and will be “particularly appealing to direct response advertisers looking to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers,” according to Richard Alfonsi, Twitter’s VP of global online sales. more»

We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile market, etc etc. Some times it is hard to keep them straight and get perspective on how they relate.

Here is a very easy to understand infographic from eMarketer that puts all the basic stats about the US ad market in one place. Check it out!
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6 to 8 April, 2014
Rome, Italy

Special Discount for MobiAD Readers!

Festival of Media Global is a two-day conference welcoming over 800 media leaders to Rome to debate, trade, find business solutions, reward creativity and celebrate innovation. more»

These days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food, sports, FMCG, travel, etc.

For most of these companies, it is the first time they have ever released a software product. This study gives some hard numbers on why making sure a app works right is so critical. more»

29 April, 2014
London, UK

Special Discount for MobiAD Readers!

WIRED Health is designed to introduce, explain and predict the coming trends facing the medical and personal healthcare industries. more»

This is a topic that we don’t often feature, but marketing by mobile email is becoming increasingly important.

A recent study by Yesmail interactive has shown that the percentage of consumers interacting with email exclusively on mobile devices is now over half (52%), and the growth rate of mobile generated orders is triple that for desktop PC’s. more»

American Film distributor, Lionsgate, has announced that as part of their marketing efforts for upcoming film Divergent they will run an advanced mobile campaign to target customers in shopping malls.

Lionsgate has frequently been a leading proponent of using mobile to market their films.
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According to research published by Piqora, mobile revenue from Pinterest users is climbing dramatically.

Retailers and brands using Pinterest saw a 224% increase in mobile revenue in January 2014 compared to a year earlier. more»

Facebook has announced a new set of targeting options for advertisers wishing to engage with Facebook’s users.

The options are designed to allow more flexibility for advertisers wanting to target by location, demographic, interest or behaviour. more»

Recently 85,000 people transformed Barcelona into the veritable mobile capital of the world. There was so much going on – from the growth of mobile payments to IoT to mobile marketing – that we have written a special MWC 2014 Wrapup.

One of the highlights of the show is always the Global Mobile Awards. Here below is a complete list of the companies and projects that took home the prizes this year.

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As always, the MobiAD team attended the Mobile World Congress show in Barcelona to uncover the key trends in the world of mobile. This year more than 85,000 attendees from over 200 countries were there, making it by far the largest MWC ever.

Here is our take on four of the most interesting trends that we spotted at the show, subjects that we believe could well be important for MobiAD subscribers to follow over the coming year, including Internet of Things, m-Payments, Mobile Marketing, and Mobile For Development.
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8 to 9 April, 2014
Canary Wharf, London, UK

Mondato Summit Europe is an exclusive C-level mobile financial services (MFS) conference with an emphasis on Networking, Problem-Solving, Innovation and Investment. more»