30 March to 3 April 2009
Cannes, France

MIPTV is the only major international event that brings advertising industry players together with 13,500 entertainment and digital media professionals. more»

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. more»

Just last week we saw the true power of advertising and social communities.

In an imitation of a popular T-Mobile ad, a flashmob dance was organized on Facebook, with the result being that one of London’s biggest train stations was closed down during a busy Friday evening! See the videos of here. more»

Ad network Greystripe has released very encouraging metrics about the effectiveness of a new ad campaign for Unilever’s AXE products, including a 15% lift in intent to purchase.

The campaign utilizes new Greystripe technology that translates Flash applications into formats that can run on the iPhone. more»

Several months ago, Turkcell launched TonlaKazan, a new, advertising based ring back service which enabled Turkcell subscribers to win airtime as their callers listened to ring back ads.

Since then, 200,000 subscribers have signed up, and 50 different brands have run campaigns using the service. more»

The biggest conference of the year for the mobile industry – the GSMA Mobile World Congress – is almost upon us. Every year some 50,000+ mobile aficionados spanning 219 countries come to Barcelona for 4 days of conferences, deal making, product announcements, and lots of networking.

MobiAd will also be also be heading to Barcelona for the full week, and will be moderating the panel on “What Makes A Great Mobile Campaign“ on Thursday the 19th. If you are planning to be there, we’d love to meet you. Send an email to barcelona@mobiadnews.com and let us know. more»

Two of the major players in the growing mobile advertising industry have announced a long term strategic partnership. AdMob and MADS will work together to connect the AdMob marketplace with MADS publisher clients.

As “reach” and “ease of running a campaign” are such key goals for advertisers and agencies, this may herald the beginning of a consolidation in the mobile ad market. more»

According to a recent poll by KPMG, media and advertising executives expect more than a quarter of media time and spending to move away from traditional channels. At the same time, they believe that mobile and social media advertising will be gaining momentum. more»

People in London now have a new way to get information while they are out and about. BT and the City of Westminster, in conjunction with io global technologies, have launched BT MyPlace, a service which provides location targeted, sponsored services and advertising through the BT OpenZone network of wifi hotspots. more»

io global limited is a provider of digital media solutions for the mobile world. The io global platform manages and delivers digital media that is personalised, converged and targeted so to deliver digital services and content to people where and when they need it – creating interaction, exchange and engaging experiences.

io global has a fully integrated location-based application at the centre of its service proposition. This, coupled with personalisation and targeting technology alongside content distribution agreements covering services, entertainment, news, information and e-tailing qualifies io global to partner with network operators, government organisations, retailers, commercial brands and media organisations to provide their consumers with the information they want and need in a compelling way.

New Venture Partners and BT formed io global after five years development in BT’s Research Laboratories. io global has offices in Ipswich, London and New York.

www.io-me.com

Azuki Systems recently released a survey of US mobile consumers which indicates a surge in usage of mobile media, as well as details about how consumers are spending their time on the phone. The study also highlights that there are still some common barriers facing consumers. more»

4Play is a digital workshop that creates brand new advertising and marketing solutions for local and global brands. In our digital works, there are 4 playgrounds: Telecom, Internet, Marketing and Entertainment.

We design new mobile services, through our own creative ideas that provides alternative advertising platforms. The success of 4Play’s products and services is based on the belief of the big effect of mobile marketing and reaching the consumer at the right time and in the right places.

Contact us: http://4play.com.tr/

June 1 – 2, 2009
San Francisco, CA

Save the date for The Ypulse Youth Marketing Mashup – the most valuable youth marketing conference of 2009! Spotlight Keynote: Don Tapscott, Author, Grown Up Digital and Chairman, nGenera
more»

EkoBuzz is a web-based Mobile and Email marketing company. Based on our customers requirement we offer full service, consulting and self-service platforms. We help our clients create, manage and execute integrated mobile and email marketing campaigns.

We specifically focus on

1. Our solution is radically simple, relevant and is able to send out campaigns based on the target audience’s location.
2. Superior client service that offers campaign ideas, creating and executing campaigns and product support. We focus on providing this service 24X7, 365 days a year.
3. Tracking and reporting on marketing campaigns, so our clients can measure the ROI they realize from using our product and services

Please visit our website www.ekobuzz.com for more information.

userADgents is a media agency, backed WPP group, that provides independent mobile advertising and marketing expertise, enabling you to optimize media planning and customer acquisition campaigns across wireless devices.

userADgents develops display advertising and paid search campaigns for mobile, providing you access to opt-in mobile user databases and tools to develop targeted direct marketing campaigns.

userADgents offers a unique interface, allowing you to address a market of 600 million mobile consumers in 200 countries via more than 50 mobile operator ad networks (on-portal) and 30 independent ad networks (off-portal). In addition, userADgents has a database of more than 50 million opt-in mobile users in Eruope, allowing you to execute effective and targeted direct marketing campaigns deliver results.

www.useradgents.com

Blue Bite is a full service proximity marketing provider utilizing Bluetooth, WiFi, and WAP. Along with proprietary tracking software, Blue Bite is involved from start to finish in implementing successful proximity marketing campaigns for our partners and clients.

Whether modifying existing content or developing media from scratch, Blue Bite’s art team is there to construct the best mobile advertisements possible. These services combined with an unparalleled knowledge of proximity marketing truly makes Blue Bite a “one-stop-shop” for all your location based marketing needs.

Enough Software creates and markets mobile development tools, mobile applications and mobile services.
Their flagship product J2ME Polish is an Open Source framework for developers of mobile applications that has been downloaded one million times. It optimizes and speeds up the whole development process for mobile Java, BlackBerry, Android, native Windows Mobile and iPhone applications (programming, design, porting, data storage, etc.).

Enough Software also develops turnkey applications for mobile marketing campaigns, messenger applications and any other kind of software for mobile devices.

www.enough.de

Sayso enables marketers to rent targeted, permission-ready mobile marketing lists of Sayso subscribers. Subscribers have agreed to receive messages and, in exchange, are paid an amount of their choosing for each message they receive.

Subscribers opt-in by completing a short profile and setting the price they’ll be paid. Then marketers build a targeted list based on demographics, geography and the maximum price they’re willing to pay to deliver a message to an individual. Messages are then delivered to everyone who is a match.

The Hong Kong Sevens is a 3-day rugby tournament that takes place each year. Guinness is a major sponsor of the tournament, and they were looking for a way to extend the consumers engagement with the brand beyond the time in the stadium.

The result was the innovative mobile marketing application Guinness Passport to Greatness, that won the 2008 MMA award for “Best Use of Mobile Marketing”. It featured an interactive guide to the tournament, plus information about Hong Kong nightlife, and could even speak Cantonese! more»

Bebo, the global social media network that was acquired by AOL, recently took a major step towards opening up their social network to the mobile world.

Bebo Open Mobile is a partnership program for operators, handset manufacturers and mobile software developers which will help them promote, distribute, and monetize mobile social media. more»

AdMob has announced that it has launched its first advertising unit for Android applications. This new ad unit will enable developers who write applications for Google‘s mobile operating system to monetise their applications.

The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy. more»

Leading mobile video service Vuclip has announced that it will partner with mobile ad network mKhoj. The partnership will see mKhoj placing ads on the Vuclip mobile site, as well as promoting the Vuclip video service and delivery platform to its network of hundreds of mobile publishers. more»

FirstPartner, a UK based market research firm, has released the latest version of their UK Mobile Market Map.

The map provides a 360 degree view of the mobile marketing industry, covering the essential UK facts, figures, players and trends. Download a copy here. more»

The GSMA has announced that will.i.am – front man for the The Black Eyed Peas – will be among the headline speakers at Mobile Backstage, a special one-day Mobile Entertainment focused conference at the Mobile World Congress in Barcelona, 16 to 19 February.

Mobile Backstage brings together leading music executives, filmmakers, broadcasters and gaming industry insiders to examine the challenges and opportunities for the mobile phone as a global entertainment medium. more»

Celltick, the company that has been championing “idle screen” advertising for several years, has launched livescreen.com, a web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick’s LiveScreen Media platform is operational.

Idle screen advertising is expected to become a major channel for mobile advertising. more»

Orange has released their latest Digital Media Index, a detailed report looking at usage patterns across Orange’s entertainment and communications services.

The index shows a strong increase is 3G subscribers, mobile search, and social networks, leading to a level of mobile data usage has almost doubled over the past quarter. (available for download) more»

XS2
Connected Media

The way that people engage with media has changed. As a connected media company, we work in partnership with clients to embrace this change. XS2 is an international team of mobile marketing experts and creative technology specialists.

With offices in London, Amsterdam and Jakarta and people dedicated to developing fresh innovative ideas into playful and easy to use mobile applications, XS2 offers unparalleled mobile marketing expertise. XS2 has developed awarding winning mobile solutions for many companies in a variety of business segments like Coca Cola, IBM, Fanta, ABC, Kodak, BBC, Orange, The city of Amsterdam, BP, Guinness and the Cannes Film Festival.

Abphone, the France based mobile entertainment search company, seems to be doing very well according to announcements made by the company recently.

Abphone has an interesting business, it has built a search engine and service focused solely on entertainment content – images, wallpapers, videos and games. more»