ROK Entertainment Group, a global entertainment company, has launched ROK Promoter, a web-based application which allows advertisers to create and manage their own Bluetooth advertising campaigns, direct to consumers. more»

Marvellous combines award-winning creativity with sound technology-design skills to create mobile marketing campaigns and services. We are the first full service agency in mobile, with an offer covering everything mobile, from media planning and buying, to mobile service hosting and reporting. Our clients include leading global brands and mobile networks.

We connect brands with their audiences via mobile – as marketing campaigns, brand experiences and functional services.

We use creativity and technology skills to create mobile marketing strategies and brand-enhancing mobile services.

The finalists for the Mobile Excellence Awards program have been officially announced. The awards cover many categories including Best Mobile Advertising Technology, Best Mobile Games, Best Social Network, and several more. more»

The Direct Marketing Association UK (DMA) has launched a series of a mobile marketing guides intended to help educate direct marketers about all the various commercial options available to them. (available for download) more»

Nokia has announced the expansion of the Nokia Media Network to include some of the biggest players in media from across Europe. more»

BMW is one of the world’s most recognizable brands, and is very actively engaged with mobile marketing. In the first part of this article, we interviewed Marc Mielau, Innovation Manager for Mobile Marketing at BMW. He explained the workings of BMW’s Marketing Innovation Department, and talked about the Mobile Marketing Circle which coordinates across departments.

In this second part of the interview, Marc shows us some of the mobile marketing campaigns that BMW has run recently, and takes a look at where he sees the future going. more»

Universal McCann has released an extensive report on the growth and impact of social media around the world. Surveying over 17,000 users in 29 countries, this paper is a detailed analysis that should be read by everyone whose business may be impacted by this major trend. more»

MTV Networks (MTVN) announced that it will launch its first-ever mobile video ads on mobile operator video-on-demand services. The U.S. Air Force will be the first advertiser. more»

NBC Universal, one of the world’s leading media companies, has announced a partnership with ad-funded mobile games company Greystripe which will see Greystripe’s full catalogue of ad-supported games coming to the NBC mobile web sites. more»

The Mobile Marketing Association (MMA) has released a new white paper on Mobile Search. The paper gives an overview of search, how it differs from web-based search, and the opportunities it provides for marketers and mobile operators. (download) more»

Mobile network equipment company Ericsson has announced that it will be providing a mobile advertising service to Dutch mobile operator KPN. This is the first mobile advertising service contract for Ericsson. more»

GoTV Networks, the first multi-platform new media networks, has announced strategic mobile advertising partnerships with three of the industry’s leading companies: Millennial Media, digital SIDEBAR and Ad Infuse. more»

At the CTIA show in San Francisco, Medio, one of the leaders in mobile search, announced a partnership with AdMob, the world’s largest mobile advertising marketplace. Under this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service. more»

The GSMA Mobile Innovation Global Awards competition recognizes excellence and showcases innovation in the global mobile industry. This competition provides the opportunity for emerging technology companies to present ideas to leading industry investors, equipment vendors, and mobile operators and compete to win the global title. The deadline is September 30th, enter now! more»

Many companies are using mobile advertising to target teenagers. However, some recent research from comScore shows that while U.S. kids ages 12-17 use are great users of mobile phones, they may not be particularly receptive to mobile ads. more»

BMW is one of the world’s most recognizable brands. As part of their on-going effort to build stronger connections with consumers, BMW has established a Marketing Innovation Department, which, among other things, has responsibility for developing mobile advertising and marketing.

Marc Mielau is the Innovation Manager for Mobile Marketing at BMW. In this two-part interview Marc explains how a major brand like BMW with a large complex organization can effectively address new opportunities such as mobile advertising and marketing, and he shares several of the very interesting campaigns that BMW has run. more»

9 & 10 December, 2008
San Francisco, CA, USA

Bringing together the best minds in the mobile media industry, showing investors how to make money, and companies how to raise capital! more»

In a time when many companies focus their efforts on developing applications for a single phone manufacturer (e.g. Apple) Golden Gekko develops mobile applications and services that work on over a billion phones worldwide, including the iPhone, with international recognition through winning several awards for their work.

Golden Gekko provides over 50 existing off-the-shelf products as well as tailored development of both need based and enjoyment based mobile applications that enable companies to build closer customer relationships and superior return on investment.

One of Golden Gekko’s unique advantages is its platform GG Mobile Media Engine which enables rapid, high quality, easy-to-use and cost efficient implementations across more than 1000 different mobile device models representing about 95% of all mobile devices in Europe.

Golden Gekko has already delivered successful projects to leading global brands including Absolut Vodka, Accenture, Cadbury’s, Coca Cola, Novartis, Paramount, Perfetti, Sara Lee, Unilever and Vodafone. Golden Gekko has offices in the England, Sweden, Spain, Cambodia and US.

Google CEO Eric Schmidt was interviewed on CNBC’s Mad Money with Jim Cramer, and he stated that eventually Google can make more money from mobile than it does on the desktop. more»

According to an interview published in ContentSutra, India’s Digital News Monitor, mobile CPM rates in India have increased by 40% in the first 6 months of 2008. The interview is with Abhay Singhal, Vice President of Corporate Sales at mKhoj, who also discusses conditions in the overall Indian mobile advertising market. more»

2, 3 December 2008
San Jose, California

The navigation & LBS battlefield is becoming increasingly competitive everyday. Now is the time to set strategies that will prove successful and sustainable across different platforms and channels. more»

Award Ceremony
16 February 2009


The GSMA Mobile Innovation Global Award Competition showcases innovation in the global mobile industry. more»

4 & 5 November, 2008
London, UK

The Telco 2.0™ Executive Brainstorm series is part of the Telco 2.0™ Initiative, and will be focused on Reducing Friction in the Digital Economy: How Industry and Government could exploit latent telco capabilities. more»

AdMob has released statistics for its ad network for July 2008. During this period, AdMob served almost 4 billion ad impressions, up 10.0% over June. The report also includes detailed numbers for the African market, and as well as a look at mobile browser market shares. more»

Dynamic Logic, a leading marketing research company with expertise in measuring advertising and marketing effectiveness, has released new research which indicates that mobile advertising can be “an effective medium for raising brand metrics throughout the purchase funnel.” more»

The Mobile Marketing Association (MMA) has announced they are seeking public feedback on their Guidelines for Bluetooth Marketing. The guidelines are a set of recommendations and best practices intended for companies that want to use Bluetooth based marketing techniques within their mobile marketing programmes. more»

Smaato Inc., a provider for in-application mobile advertising solutions announces the Smaato Mobile Advertising Award 2008. Smaato teamed up with Vator.tv, a social network for technology start-up companies, to search for the coolest ad-enabled mobile application. more»