For many years, Lynx grooming products have targeted young male consumers, and have held out the brand promise “helps you succeed in the mating game.”

For this article, we spoke with Peter Sells of agency BBH about how this Unilever brand managed to maintain relevance and engage their audience through an award winning campaign.

Lynx Get In There Mobile Tools is one of the most innovative downloadable mobile applications we’ve seen, and has won a series of awards including Cannes Lions Silver, D&AD Pencil, UK MobileMarketing, and most recently the MMA global award for Best Use of Mobile Marketing-Branding. more»

The Mobile Marketing Association (MMA) has completed a Mobile Attitude and Usage Study to identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing. The research is designed to provide a profile of mobile usage and early indicators of receptiveness to mobile marketing efforts more»

Over the past year, it seems that more and more start-ups are offering SMS/MMS based solutions targeted at real estate professionals. All of these solutions have the same basic guiding principles. Companies such as Gumiyo, CellAHouse and Cellyspace all offer such services. more»

3UK has launched a new phone into the UK market, the INQ¹, which it calls the “world’s most advanced social networking phone”.

Features to access Facebook are integrated into the heart of the phone, as well as other communication and music services. more»

The BBC has been doing research into how it’s customers receive their news, and how they would like to receive their news. As a result of the study and an observed growth in mobile web traffic of 25% since last year, the BBC will be launching a marketing campaign to explain to people how to access BBC news via their mobile. more»

Leading social music site imeem has added mobile advertising capabilities to their Android music streaming application, opening up the opportunity for brands to connect with mobile music consumers. The first advertiser to employ the system will be Kia for the launch of the Kia Soul compact SUV.

This is another good example of the growing use of mobile applications for marketing purposes. more»

The Mobile Marketing Association (MMA) (www.mmaglobal.com) has released the first version of its Global Mobile Measurement Ad Currency Definitions. The definitions are designed to create consistency across the industry and to serve as the basis for the development of future mobile ad guidelines. They cover 4 key topics: Ad Impressions, Streaming Video Advertising, Rich Media Ad Impression and Click Measurement. (available for download). more»

Bango has released a new study that looks at the top PC internet sites to see how well they work over mobile. Surprisingly, half of them did not perform well. This indicates a serious problem for site owners who are seeing ever increasing levels of traffic from the mobile web. more»

17th-18th March, 2009
Brussels, Belgium

Informa Telecoms and Media’s 12th mobile payments and commerce conference. The event is designed for top executives from both the mobile finance industry and commerce industry to formulate the mobile payments, banking and commercial strategy for the future. more»

3rd – 4th December 2008
Boston, USA

The only meeting-place of its kind to provide the latest information and strategy on how carriers, content providers, brands, advertisers and software providers can monetise the mobile internet, focusing on the evolving off-deck model. more»

9 & 10 March, 2009
Olympia, London, UK

A two day conference dedicated to social networking and mobile social networking, featuring key speakers from social networking publishers, advertising agencies, industry analysts, plus many more. more»

16 to 19 February 2009
Barcelona, Spain

The GSMA Mobile World Congress (formerly 3GSM World Congress) combines the world’s largest exhibition for the mobile industry with a stimulating and insightful congress. more»

22 & 23 January, 2009
BMW Weld, Munich, Germany

The motto of the M-Days 2009 is “The Mobile Phone as a Multiplier: Convergence of mobile towards online and traditional media channels in the 21st century”. more»

The ad-funded MVNO Blyk has raised an additional € 40 million ($50.4 million) from its existing investors. This is a big vote of confidence in the youth-oriented company that has been rolling out operations across Europe.

CEO Pekka Ala-Pietilä was quoted as saying “like everyone else [we] are feeling the impact of the world’s financial situation,” and “have taken decisive steps to cut costs and streamline our organization.” more»

The more than 6.7 billion individuals living in approximately 200 countries on six continents around the globe constitute a vast human mosaic. The differences between people are enormous: different countries, races, climates, religions, ages, genders, languages, economic and education levels, different tastes and interests.

And yet despite these differences, the fact is that people everywhere use mobile phones. In this opinion piece, Guy Yaniv, VP and General Manager of Comverse MobileAd, discusses how mobile advertising can overcome the challenges of cultural diversity. more»

Turkey’s third largest operator, Avea, has announced the launch of content search services powered by Mobile Content Network’s (MCN’s) ‘federated search’ technology. Avea will also launch MCN’s allwords pay-per-click (PPC) advertising solution. more»

The Mobile Marketing Association announced the winners of the Global Mobile Marketing Awards at a gala dinner in San Diego. Read the complete list is here. more»

Sky has announced that they will begin to run advertising on their mobile properties. For the first time brands will be able to take advantage of advertising opportunities on such sites as Sky Sports, Sky News, and Football 365. Adidas and Fiat will be the first advertisers to use the service. more»

It’s common knowledge that a lot of mobile advertising is actually for mobile products – downloads, entertainment, or mobile phones themselves. This appears to be changing in Europe, according to a new study released by comScore, which shows an increase in mobile ads for consumer goods such as food, clothing, and consumer electronics. more»

For most companies, the centerpiece of their mobile advertising strategy will be a mobile internet site. And before brands will invest the kind of money that is being spent on online, it’s clear that good systems will need to be in place to measure the effectiveness of these mobile investments.

Mobile Analytics is the art and science of understanding as much as possible about the visitors to a mobile site. Analytics is very well developed for online sites, but has been slower to develop for the mobile internet.

In this interview, we talk with Ray Anderson, founder and CEO of Bango. He talks about the current state of mobile analytics, what factors have held it back, and how earlier work in setting up a mobile payments system is now enabling Bango to address the mobile analytics issue. more»

In the summer of 2008, a media planning and buying agency focusing solely on mobile advertising launched in the UK. In their first months of operation, Ring Ring Media seems to be going strong, having launched an innovative “ad network optimisation platform”, and now announcing ad bookings of over $1 million for their first 4 months in operation. more»

Berg Insight, the telecoms analyst firm, has released a new report that makes five predictions for the mobile advertising market. The predictions cover ad-funded MVNO’s, smartphones, idle-screen advertising, mobile innnovation, and venture financing. more»

Mobile entertainment community Limbo has released their Mobile Advertising Report for Q3 2008. This study shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. Download the study. more»

Amobee Media Systems and Qualcomm have announced a partnership that will ad-enable mobile widgets on Qualcomm’s Plaza platform. Widget applications have become hugely popular on the internet, and are expected to grow rapidly on the mobile internet as well. more»

The Mobile Marketing Association (MMA) has announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards. The awards honor the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. See the complete list. more»

PUMA, one of the world’s leading sporting footwear company, launched a major mobile campaign recently to coincide with the Formula One race that took place in Shanghai.  It was a comprehensive campaign that included a mobile internet site, adver-gaming, coupons, banners, and search. more»