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If it is true that the iPad is really just like an iPhone with a larger screen, than innovative brands should be able to combine the interactivity of an iPhone with the graphics of an iPad to come up with a great user experience for marketing.

Now fashion brand Gap has done just that.

In the past Gap has launched iPhone apps to bring GAP fashion to their customers. Now they have teamed with agency AKQA to launch an ambitious iPad application to really take advantage of the beautiful iPad screen. more»

Starbucks and UK mobile operator O2 have announced the start of a 6-month trial of O2’s new location-based mobile advertising platform.

Global cosmetics company L’Oreal will also participate in the trial.

The pilot will allow the two brands to send marketing messages to opted-in O2 subscribers when they enter certain selected locations. more»

The last few years have seen an explosion of mobile applications and app stores. With the majority of mobile apps remaining free to download, many developers had hoped to monetize them through advertising.

But research shows there may be a better way, as the sale of virtual goods has already become the leading source of revenue in certain sectors. more»

A recent study by Nielsen into consumer habits on the iPad, Kindle and similar devices has found that iPad users are more willing to receive ads and more willing to pay for content than users of other devices. more»

Wilkinson sword has integrated a QR code element as part of the launch campaign for its new Hydro Razor 5 in the UK.

The £20 million campaign includes TV, print and digital advertising including high impact takeovers on MSN, Yahoo, YouTube and a brand page on Facebook. more»

The Mobile Excellence Awards represent all parts of the mobile ecosystem from start-ups, studios, content providers, entertainment, apps and handsets, to brands and more.

The awards honor the best of the best in mobile entertainment, technology, marketing & media. more»

The latest release of US mobile ad network Millennial Media’s monthly Mobile Mix report had some surprising news: for the first time ad revenue from Android devices was greater than ad revenue from iPhone devices!

Overall smartphone share continued to grow at the expense of feature phone share, and Apple’s iOS remained the largest share of the smartphone impressions. more»

Informa has released a new market research which shows that in 2010 the global market for mobile advertising is forecast to reach US$ 3.5 billion.

Additionally, the market is expected to continue its rapid growth, expanding over six fold to reach US$ 24 billion in 2015. more»

8 to 9 December, 2010
Paris, France

Don’t miss this opportunity to attend the #1 European Internet event, where 2500 entrepreneurs, leaders, investors, bloggers, journalists will gather together for 2 days in Paris. more»

7 to 8 December 2010
Hamburg, Germany

Now in its third year as the Eurobest Festival, the event provides two essential days of focus and debate for the European advertising and communications industry. more»

6 to 7 December, 2010
San Francisco, US

D: Dive Into Mobile will drill down to the innovations influencing the mobile space in the near-term–and the implications for you and the strategic direction of your business over the next year to 18 months. more»

6 December 2010
Hollywood, CA, USA


The Mobile Excellence Awards represents all walks of the mobile ecosystem from start-ups, studios, content providers, entertainment, apps and handsets, to brands and more. more»

30 November to 1 December 2010
Miami, USA

The conference will enable content owners, developers, brands, retailers, commerce providers and other key industries stakeholders to better leverage the native functionality of the mobile device to drive customer acquisition, retention and conversion. more»

30 November to 1 December, 2010
Olympia, London

Apps World – Models, Strategies, Technologies, Development and Marketing of Apps via Mobile, TV & Internet more»

17 November 2010
Los Angeles, US


This year’s MMA Forum in Los Angeles will feature speakers from across the mobile ecosystem, including many leading global brands and agencies. more»

10 to 12 November, 2010
Monte Carlo

The theme of this year’s event is: Mobile technology “forcing everyone to reset business models” more»

10 to 12 November, 2010
New York, US

Digital Hollywood New York: Media Disruption: TV, Film & Video, Magazines, News, Books, Games, Commerce & Advertising more»

2 to 4 November, 2010
Le Meridien Picadilly, London

Strategy and opportunity for brands, operators, device manufacturers and their partners more»

21 October, 2010
Barcelona, Spain

For this first Mobile Design Conference we’re inviting some of the most forward-thinking leaders in Mobile, Co-Creation, and Urban Design. more»

With all the recent negative publicity surrounding Nokia, one would be excused for thinking that they were a struggling mobile handset manufacturer.

However, recent figures released by mobile advertising network InMobi show that Nokia are still comfortably ahead of their rivals. more»

Successful retail companies know that communicating directly with their consumers can be very good for business, and that mobile offers a very powerful channel to do this. But actually implementing this communication is often not an easy task.

PizzaExpress – a UK restaurant chain with over 300 locations – has announced their partnership with MePlease, a mobile marketing platform that is designed to help business stay in communication with their customers, and at the same time harness the power of social media to grow the business. more»

For several years now search giant Google has been saying that mobile is one of their most important areas for growth.

In their most recent quarterly financial report, Google announced that they expect their mobile business to reach $1 billion in revenue this year. more»

comScore, a leading company in measuring the digital world, has announced new mobile-optimised tags to provide publishers and advertisers with a more accurate view of who is visiting their mobile websites and using their mobile apps.

In addition, a partnership with mobile analytics company Bango will make it easy for many existing publishers to implement this new system. more»

Getting access to accurate campaign results information is usually very difficult – most brands prefer to guard this information as a competitive edge.

However, recently Crown Imports (importer of Corona beer), mobile ad network Greystripe and market research firm ComScore have joined together to announce the results of Corona’s recent “Win a Beach Getaway” campaign which ran across Greystripe’s mobile advertising network.

The numbers show the campaign was very effective at increasing in both brand awareness as well as purchase intent.
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A recent study by the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) has highlighted the effectiveness of “opt-in” mobile messaging campaigns.

The study tested ads from Marks & Spencer, and found almost 100% of Marks & Spencer contacts on their DRM database recalling having received a message. more»

Recent research published by Digital Consultancy firm Beyond points towards the end of Brand Websites in favor of branded pages on social media sites such as Facebook.

And as social media is becoming increasingly linked with mobile, this will have implications for branded mobile sites as well. more»