15 to 17 November, 2011
Manchester, UK

The Media Festival is an industry conference and networking event for everyone working across digital media and grappling with the rapid pace of industry change. more»

UK search specialist Latitude Digital marketing has released an in-depth report on the Mobile PPC* market which shows some striking trends.

The report presents an interesting story – the overall growth of mobile search is strong, and the customers are clicking on the ads. However, the overall conversion rate is still relatively low as very few companies have taken the next step of making a website optimized for mobile.

(*Pay Per Click, e.g. paid mobile search) more»

Augmented Reality has been one of the most innovative leading edge mobile technologies over the past 18 months.

Now Nokia’s Beta Labs has announced LiveView, an Augmented Reality (AR) Browser for the N8, C7, and E7. more»

	eBay Fashion Helps eBay fashion shoppers get the best out their shopping experience while on the go.
	Barclaycard Waterslide Exteme A waterslide racing game based on a TV ad.
	eBay Motors Brings eBay’s Motors marketplace into your pocket, allowing you to browse and shop for vehicles and vehicle parts while on the go.

The MobiAD Mobile Apps Gallery is the place to see all the best, most innovative mobile marketing applications. Visit the Apps Gallery now! more»

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Everyone knows that building new retail stores is expensive and takes a lot of time. But what if building a new store could be as easy as printing a poster?

Global food chain Tesco was finding it hard to compete in the Korean market, until they decided to do just that.

Check out this very cool use of mobile! more»

When mobile apps first appeared, they took the mobile industry by storm, and offered a level of interactivity, engagement, and entertainment never before achievable on a mobile.

However, over time the speed and capability of the mobile web has greatly improved, and now many marketers are wondering which is the best approach to take.

This guide from the MMA shows marketers how they can combine mobile apps and the mobile web to create campaigns that are more effective and have greater reach than if they used only one of the channels. more»

Sponsormob is an international network for advertising on the mobile internet. Advertisers and agencies profit from the growing popularity of mobile devices by advertising their products on the mobile websites of the network’s publishers, and affiliates generate revenue from their mobile traffic. Developers are also able to advertise their mobile apps through the Sponsormob network or generate income by advertising within their free apps.

Founded in 2006 in England, the company operates from its headquarters in Berlin, Germany. The network operates on a global basis, with its strong markets being western Europe and North America.

www.sponsormob.com

A lot has been written recently about the competition between Apple and Google, and more specifically about the competition between devices built for Apple’s iOS, and Google’s Android platforms.

Inneractive is a premier mobile ad mediation provider, with coverage in over 200 countries. They have put together a very informative infographic which compares the specific performance of mobile advertising on these two leading platforms. more»

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Today’s teen generation has been raised in an era of unprecedented media choice – internet everywhere, mobile, cable, connected tablets, time-shifted TV – the list seems almost endless.

Nielsen, a global leader in measurement and information, has put together a snapshot of the media habits of the teen generation.

Mobile Video, Texting, Social Media, Mobile Advertising – Nielsen looks at all of these in their report. more»

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Buying a car is one of the biggest purchases most people make in their daily life. And it turns out that increasingly the mobile marketing channel is being used effectively to influence this purchase decision.

Millennial Media has released their latest Scorecard for Mobile Advertising Reach and Targeting Report (SMART), which provides some very interesting information about mobile users who are interested in automobile content. more»

A new report by Canaccord Genuity has predicted that Google’s mobile ad revenue will reach US$14 billion by 2015 driven by smartphone uptake, growth of Android, and new services offered by Google. more»

Much of the recent explosive growth of mobile lifestyle has been linked to new capabilities available on smartphones coupled with higher speed mobile data networks.

And now Smartphones have passed an important milestone: over the past few monts for the first time ever Smartphone purchases outnumbered feature phone purchases in the US market according to Nielsen’s latest survey of US mobile consumers. more»

Mobile commerce is rapidly moving into the mainstream of everyday life, with major retailers reporting very rapid growth of sales through the mobile channel.

eBay is one of the internet’s most successful retailers, and over the years has made a major commitment to growing their mobile business.

Now eBay has revealed some impressive numbers about their growing mobile momentum. more»

At a gala event in London, MEF, the global community for mobile content and commerce, announced the winners for the 2011 MEFFY awards.

Winning companies included Coca Cola, AKQA, Shazam, CBS, Apple, RIM, Velti, Ericsson, and Hungama.

See the complete list of all winners here. more»