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Kimberly Clark, the company behind Huggies Pull Ups, has created a free app to help children and their parents work together through this special event. more»
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Despite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has become the most in-demand platform for the industry.
A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all. more»
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One of last year’s more impressive infographics came from the folks at Formstack, the appropriately titled ‘Toolbox of the small business marketing cycle’. Melbourne weekly eastern is awesome site who provides latest updates of business world.
The infograph looks at each of the five steps of the marketing cycle, and provides information, recommendations and tools for each stage. Check it out, there are a number of gems for the marketing-savvy small business owner. more»
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Mobile optimization is the most exciting digital opportunity for marketers in 2013, according to new research by Econsultancy.
For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year’s top priority. more»
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4 February, 2013
London, UK
Ever wondered how the creative thought process works behind the scenes? Come to the Creative Mobile Fight Club! more»
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2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this “second screen” has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns. more»
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Mary Meeker, a partner at Kleiner Perkins Caulfield and Byers, periodically puts out a paper looking at the most significant trends in the internet and mobile, as well as her view for the likely future.
Her latest work was presented to a group of students at Stanford University in December of 2012. It provides a fascinating overview of two of the biggest forces shaping our lives today. more»
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Do consumers really “vote with their feet”? Absolutely.
An iOS photo editing and sharing app has seen its user base rise nearly half a million following the fall-out from Instagram’s controversial new Terms of Service announced last month. more»
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“Terms of Service” Problem Causes Massive Consumer Shift Away from Instagram #mobiad " > Tweet |
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A recent report by research firm Wireless Intelligence has found that half of all mobile connections worldwide would run on 3G or 4G networks by 2017.
This would represent a doubling of today’s figure (1.7 billion) and would represent around 4.25 billion out of the 8.5 billion connections anticipated in 2017. more»
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Mobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost $37 billion by 2016.
The latest statistics from research firm eMarketer found that ad revenues on mobile were $8.41 billion in 2012, up from the previous year’s $4.08 billion. more»
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For most mobile and internet shopping sites, the first step in using social media was to add a “Like” or “Follow Us” button to certain pages.
Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media. more»
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Over the past year, the mobile industry has followed with great interest the progress of mobile advertising on social media site Facebook.
A new report from Facebook now confirms that mobile advertising is becoming a major source of revenue for the company.
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11 to 13 March, 2013
Austin, Texas, USA
A live audience, as well as a panel of expert judges will be discovering advancements in social media, mobile applications, web entertainment, and more. more»
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