One of the biggest global trends in mobile advertising over the past few years has been the growth of massive opt-in databases and “permission based marketing“.

Many mobile operators now have databases containing information on millions of subscribers who have agreed to receive targeted advertising messages.

Out There Media has been very active in permission based marketing, especially in the fast growing Asia region. Now OTM, in conjunction with the MMA, has authored a white paper which shares data gathered from running many permission-based campaigns, and includes a set of recommendations to help grow this form of mobile advertising. more»

A recent study of UK shoppers has found that consumers now prefer shopping via their mobile device rather than over the PC internet.

And the difference is very strong: for users aged 25 to 35, mobile is preferred 3 to 1 over regular online! more»

Many a business plan has been written based on the concept of trying to insert ads into some popular consumer activity. But there is always the question – “Won’t customers object to seeing ads while they are engaged in some other activity?”

That question seems to have been answered, now that Amazon has reported that the ad-supported version of the Kindle Reader is the best selling device on the site! more»

Global mobile advertising network InMobi has moved into the world of Mobile Commerce, with the announcement of their SmartPlay mobile payment solution.

SmartPay is intended to help mobile app developers and content providers to expand their business and monetize their users across multiple international markets. more»

Over the past several years, search advertising has become a mainstream component of many companies’ advertising plans. But search advertising is evolving, with new capabilities such as local search and mobile search coming on strong.

A recent survey conducted by Econsultancy in partnership with agency Guava provides some details on this important communication channel. more»

As mobile advertising has become an increasingly important media channel for many companies, an ongoing criticism has been that there is not adequate measurement of the channel.

Now the Audit Bureau of Circulations (ABC) – the media industries body – has announced that it has launched new metrics for the measurement of App Traffic. more»

Television advertising has long been viewed as one of the most powerful means of advertising communication.

Most mobile phones are now capable of playing video – this study provides information on the effectiveness of using mobile video for advertising, and offers some “best practice” guidelines. more»

1 to 2 September, 2011
Suntec, Singapore

Apps World Asia 2011, a two day event taking place on the 1st and 2nd of September in Singapore, has been designed to create a unique platform to bring together the next generation of this rapidly developing sector in Asia. more»

21 to 22 June, 2011
Hilton NY, New York, USA

If you’re interested in what content is being created for mobile platforms, how the platforms are multiplying, how advertisers and marketers are using mobile for brand campaigns, how mobile content is measured and how people are making money from mobile content, then the NY Mobile Entertainment Summit™ is a must attend event. more»

7 July, 2011
London, UK

A new event, produced exclusively by MEF, to address the revenue models and monetisation opportunities for the expanding mobile ecosystem and to bring together the newer industry entrants with those from the $36bn mobile media industry. more»

16-17 June, 2011
Barcelona, Spain

Mobile 2.0 Europe – openIDEAS Conference is a Two-Day Event on June 16-17th, 2011 exploring the Future of Mobile Development and Innovation of an ever-changing Mobile Ecosystem. more»

The Mobile Entertainment Forum (MEF) announces that its 8th annual Meffys awards are now open for submissions. This year’s Meffys categories span the entire mobile content & commerce ecosystem.

The final deadline for entries is 6 May, and the winners will be announced at a Gala dinner on July 7th at The Grand Connaught Rooms in London. more»

One the biggest consumer trends in television these days is the rapid growth of the “Dual Screen” experience. In other words, viewers who use a mobile or a PC at the same time as they watch a normal show on TV to augment the TV experience.

Building on this new consumer trend, global beer brand Heineken has launched what they claim to be the first “dual screen” mobile marketing campaign around the 2011 UEFA Champions League tournament.

Heineken’s Starplayer app is a real-time mobile game that gets fans engaged with the brand and their favorite football team at the same time. more»

Automobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers.

Greystripe – one of the biggest mobile ad networks in the US – has released the results of a survey of touch-smartphone owners to see how well the mobile channel works for this category.
more»

Mobile advertising network Greystripe has had a lot of experience running ads on the Apple iPad.

Recently they were willing to share some of the experience gained from the First 100 iPad ads, which showed a greater than average level of consumer interaction.
more»

A new Report from research from Zenith Optimedia has predicted that the global advertising market will grow by 4.2% during 2011. This is down slightly from the 4.6% growth predicted in December and is due to the recent events in the Middle East and Japan. These two events are expected to reduce global spend by $2.4 billion according to the study. more»

Recent data from consumer insight specialist GFK MRI has found that the Millennials (born between 1977 and 1994) are 57% more likely to recall seeing an SMS ad on their mobile device compared with the average mobile phone user. More importantly, they are 93% more likely to have responded to a text ad or made a purchase through text. more»