Following the recent launch of the 3G iPhone, AdMob has come out with a new “ad unit” to support the device. They also announced several key brands that are launching ad campaigns, and have pledged $1million to iPhone deveopers. more»

Getting campaigns ready for special events can be tricky, but for the recent US National Basketball playoffs, sports apparel company Reebok and agency Inside Mobile took just 8 days to get a mobile campaign together.


The campaign included a WAP site, mobile videos, and a very innovative use of special ringtones. See agoradesign.it all the details here. more»

The Mobile Marketing Association (MMA) has just released its “Global Code of Conduct”, intended to guide companies within the mobile ecosystem so that they can effectively and responsibly leverage the mobile channel for marketing purposes, whilst always protecting the consumer experience. more»

Antti Ohrling, co-founder of Blyk, wrote a thoughtful piece in his blog this week about the state of the youth market and how best to reach it. He was participating in the YPulse Mashup 2008 in San Francisco, organized by YPulse, a media platform and blog for youth media and marketing professionals. more»

18 – 20 November 2008
Macau, SAR

The GSMA Mobile Asia Congress presents a myriad of opportunities for mobile professionals and innovators from operators, value-added service providers, and equipment and device manufacturers from across Asia and around the world. more»

A topic that’s been getting a lot of attention recently is mobile analytics – the ability to monitor the activity on a mobile site. Bango just announced a new release of their Bango Analytics product which allows for the tracking of “unique visitors” – a key metric in the online world these days. more»

Phonevalley, the mobile marketing agency that was acquired by Publicis late last year, announced the opening of a series of offices across the US. This north American presence will provide global brands with a global mobile marketing approach in order to reach their consumers everywhere. more»

A recent media forecast by Magna Global – one of the world’s leading media service firms – predicts that mobile media, social media, and online video will be the fastest growing of the emerging media channels. Download the full study. more»

Aerodeon has released the results of a sector specific consumer study which indicates that 60% of mobile internet users would be influenced to purchase an alternative brand to their regular brand in response to relevant mobile internet advertising. more»

Bluetooth marketing seems to be growing in popularity. Just recently JC Decaux, one of the world’s largest out-of-home advertising companies, announced the roll out of a bluetooth network that will go across Australia. more»

Bringing easy-to-use and effective email to the billions of mobile phone users with “mass-market” phones (i.e. not smart phones) seems to be an idea whose time has come. We’re seeing quite a few announcements in this area, the latest being that email provider Blue Whale has selected Smaato’s Mobile Advertising Platform to enable them to provide free email and Facebook services. more»

The Mobil Monday group has officially launched the Mobile Excellence Awards program, and entries are now being accepted. The awards will take place on October 30, 2008 at the Academy of Television Arts and Sciences, North Hollywood, CA. more»

GoldSpot Media Releases Cue Zones for Mobile TV

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iPhone Ad Banned in UK

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Monetizing Mobile Applications: Turning Mobile Audiences into Revenue

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AdMob Raises $15 million to grow overseas.

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Search advertising is a major part of the online advertising world, and it looks like search is rapidly becoming a major part of the mobile advertising industry as well. Studies predict that search advertising might represent around 20% of the overall mobile advertising market by 2012 (source: eMarketer – March 2008).

This week we have three articles focusing on the search aspects of mobile advertising:

With much of the mobile content action moving off-portal, the pressure is on publishers, now in command of their mobile content destinies, to take charge and proactively promote their mobile content and sites through paid mobile search, or top-notch placement in organic search results – or both. Must publishers choose between Google and Yahoo, or are there other alternatives?

By Peggy Anne Salz, founder, MSearchGroove.
more»

One company that we’ve always liked to follow is Mobile Content Networks (MCN), who have a completely different approach to search from all the others.

In this interview, we speak with Marc Bookman, CEO of MCN, about their “Federated” approach to search, innovations in search advertising, and the differences he sees in markets around the world. more»

If you’re interested in mobile search advertising but don’t know exactly where to begin, here is a series of articles that will take you step-by-step through everything you need to know. more»

Buongiorno, the multinational provider of digital entertainment, released a very interesting study into the mobile browsing behavior of 18 to 34 year old subscribers. The study reveals the 2 dominant modes of consumer behavior and the 4 major reasons for mobile browsing. more»

This seems to be the week for iPhone news. Just as Apple launched their 3G iPhone and the iPhone App store (where iPhone users can go to find, buy, and download iPhone applications), Greystripe announced they are bringing ad-funded gaming to the iPhone platform, and making it easy for iPhone game developers to tap into Greystripe’s distribution network. more»

TeleBid is a Bulgaria based mobile advertising solution provider. The innovative AdSmart Logic Platform provides flexible and fully managed solution for the delivery of personalized advertising to mobile phones via multiple contents formats. The Platform creates sustainable value for all participants in the mobile value chain: advertisers and agencies, network operators, content providers and ultimately mobile consumers.

Astro manage a selection of Astrologers within the UK, USA and Australia. In addition, they provide leading portals and telco’s with unique mobile content. The mobile content consists of 60+ platforms including SMS, MMS, 3G & WAP, available in multiple languages and branding to suit the client’s needs.

Clients include SKY, MSN, ITV, Tiscali, Lycos, GMTV, Time Inc, AOL and NY Daily News

AdMob has released ad metrics for their iPhone ad network, and the numbers are looking good! Launched just one year ago, almost 250 million ads have been served, and growth is at 30% per month. This may be more evidence that an iPhone type browsing experience is what’s needed to get people onto the mobile web, leading to overall uptake in mobile advertising. more»

Nokia’s Widsets has selected MCN’s MobileSearch.net to power their new Widsets Search. With more than 5,000 widgets now available in the Widset content library, finding content most efficiently is a fundamental issue for consumers. more»

A study conducted by the PostOffice in the UK has looked the stress that can be caused by being out of mobile phone contact, and has coined a new term for it: “NoMo Phobia”. more»

Unkasoft is a company that specialises in advergaming. They use mobile video games to create non-intrusive advertising. They offer Advergaming on the fly which enables advertisers to personalise the ads being shown remotely and in real time.

Quattro Wireless, mobile’s trusted ad network, leverages sophisticated technology and exclusive premier partnerships to create unrivaled reach, consumer engagement and efficiency for today’s marketers and advertisers.

Quattro is dedicated to delivering service excellence and turnkey solutions to optimize digital performance across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and direct marketing leaders seek Quattro’s global reach, dynamic targeting, advertising innovation and transparent practice. Category-leading publishers leverage Quattro’s proprietary platform to realize the economic power of the mobile web.

Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass.

For more information, please visit www.quattrowireless.com

BLUUSH is a hardware and software developer of Bluetooth proximity hardware systems.

Bluetooth proximity hardware can be programmed to deliver any form of digital content to Bluetooth enabled mobile phones and PDA’s, sending the content at no cost to either party.

Wapfly Technologies Ltd. has been operating since 2001. They have been building platforms to enhance marketing and brand/consumer communications through the ever developing mobile media space. We have many years experience and expertise in several fundamental areas of mobile and are growing quicker than the opportunity in the mobile space.

Amethon Solutions provides a number of key enablers for mobile advertising and marketing. These include Mobile Analytics which provides web analytics for mobile internet sites and Content Fingerprinting which allows mobile content such as viral videos or marketing campaigns to be tracked and analyzed as they are shared and forwarded via MMS.

CloudTrade is a mobile technology company. Their software is designed for any web-enabled phone, and offers completely free and legal P2P sharing platform. Through secure digital storage and social networking solutions, CloudTrade gives cipf-es.org users access to free content by interacting with advertisers on their mobile device, and further rewards them with incentives.

Mobivity is an SMS mobile marketing company. They allow you to choose a keyword and create a SMS campaign using their short code. Their solution enables you to reply with a simple text message, hold a contest or vote, or send a link to a mobile web page.

U-TURN delivers mobile-media products and services to media businesses using new wireless multimedia solutions that greatly enhance the value of their services. U-TURN helps Media businesses to deliver superior mobile-media content directly to their audience’s mobile phones.

Taptu is mobile search engine. It works for images, songs, news or general queries. It also offers 1-Tap a service which enables you to share the information that you have found with friends.

Air2Web have announced that they have launched a new suite of mobile marketing resources designed for the insurance industry. These have been set up after work with insurance industry experts and have identified three key areas that could most benefit from mobile marketing. more»

Yahoo! and Coupons, Inc have announced that they have expanded their current relationship to enable consumers to receive coupons on their mobile phone. The deal signals the first nationwide mobile coupon network which will enable advertisers to reach the whole US market with their campaigns. more»

Roundpoint has been providing mobile internet solutions for over 10 years and were originally a spin out of Cambridge Consultants.

With offices in London, Cambridge and San Francisco Roundpoint has been working internationally with clients such as The Spectator, The Times, The Daily Telegraph, The Economist and many more.

Services offered include:

Content to any mobile device (advertising or subscription based)
Crosswords and other games
Alerts – property, dates, jobs
Event guides
Training and consultancy
Mobile web development
Social networking over mobile and PC

RingRing Media is an independent mobile media planning agency dedicated to making mobile advertising work for its clients. Building and maintaining strong strategic relationships across the breadth of suppliers places RingRing Media in good stead to provide the best valued mobile marketing service.

7 + 8 October, 2008
Budapest, Hungary

Regardless of your current level of activity or knowledge in mobile marketing, the Mobile Marketing Association’s MOBILE MARKETING FORUM, produced in partnership with Informa Telecoms and Media, is the premiere event to attend this year. more»

12 + 13 November, 2008
San Diego, US

The San Diego Mobile Marketing Forum will be held at the Loews Coronado Bay Resort. This is a particularly special event because it includes the Mobile Marketing Association Mobile Marketing Awards. more»

3-6 November, 2008
New York, USA

ad:tech New York offers a great opportunity to spend focused time with
a quality audience of brand marketers, advertising agencies and online publishers. more»

13 to 17 October, 2008
Cannes, France

MIPCOM is the global content event for co-producing, buying, selling, financing and distributing entertainment content across all platforms. more»

24 + 25 September, 2008
London, UK

Underpinned by the industry’s leading conference programme, ad:tech London provides a robust platform for advertisers to educate themselves on the latest innovations in the digital marketing space. more»

29 September – 1 October, 2008
Munich, Germany

IIR’s Converged Messaging Summit is the consolidation of the portfolio of successful messaging events and comes at a time when the messaging market is at a major cross-roads. more»

10-12 September, 2008
San Francisco, USA

With a focus on wireless data applications, software development, network architecture and solutions, CTIA WIRELESS I.T. & Entertainment 2008 is where professionals across various industries see first-hand how wireless data technology is applied to a multitude of business solutions. more»

21-23 October 2008
Boston, MA

Mobile Internet World focuses on the latest business and technology solutions in the mobile internet ecosystem. more»

I had the pleasure of talking with Ogilvy’s Rory Sutherland in his London office the other day. Rory is the Executive Creative Director and Vice-Chairman, OgilvyOne London as well as the Vice-Chairman, Ogilvy Group UK.

Talking with Rory is always as entertaining as it is enlightening – if you get a chance to see him at a conference, don’t miss it. In this interview, we talk about branded utility, location, and why the channel may in fact be more important than the product itself. more»

Nokia Interactive, the mobile advertising arm of Nokia, has announced a new alliance aimed at making mobile advertising easier for brands. The alliance will integrate advertising solutions from multiple companies into a single Nokia interface. more»

Yahoo! announced five new oneSearch partnerships with mobile phone operators in the Asia-Pacific region. The deals are with Mahanagar Telephon Nigam (India), Hong Kong CSL, Smart Communications (Philippines), Digital Mobile Phlis (SUN Cellular, Philippines) and Vibo Telecom (Taiwan). Yahoo also announced mobile advertising partnerships with idea Cellular (India) and Maxis Communications (Malaysia). more»

In a move that shows their ongoing commitment to the developing mobile advertising channel, Ogilvy UK has appointed Scott Seaborn as head of mobile technologies, with the responsibility to manage and develop mobile marketing and ad campaigns across several Ogilvy Group companies. more»

Telefónica has launched a global mobile advertising alliance in partnership with Amobee Media Systems. The alliance will allow advertisers to show targeted ads of all types to Telefonica’s 170 million subscribers around the world. more»