16 to 17 June, 2010
Singapore

The AppsXchange Asia summit focuses on the expanding app market in Asia will bring together the app value Chain to discuss strategy and successes in app stores. more»

15 to 18 June, 2010
Singapore

The CommunicAsia summit is a leading conference bringing to gather major players from the Asia Communications industry. more»

Interview with Xavier Perret
VP Advertising Solutions, Orange

Orange is one of the leading mobile operator groups in the world, and over the past several years they have been very active in the area of mobile advertising and marketing.

We recently met with Xavier Perret, VP of Advertising Solutions at Orange, who talked about Orange’s mobile advertising strategy and explained how their fundamental approach is based on segmentation-segmentation-segmentation. more»

Mobile operators from around the world have come together to support the 1GOAL: Education for All campaign by giving over 1 billion subscribers the opportunity to join the campaign.

1GOAL is bringing together footballers, fans, charities, corporations and individuals to achieve the ambitious aim of education for everyone. more»

Apple’s ad platform subsidiary Quattro Wireless has recently been communicating with clients touting a new service that they have launched called Verification of iTunes Purchase (ViP). The service will provide special proprietary tracking information to app developers who use iPhone ads. more»

Blyk, the youth focused mobile messaging service has announced that it has launched its service in the Netherlands. The service will run on the Vodafone network and the consumer offer will include 1,000 free SMS and 1,000 free Blyk-to-Blyk minutes per month. more»

According to a study by MediaPost’s Center For Media Research and digital research firm Insight Express, 82% of brands and agencies have plans to boost their mobile ad budgets in the next year.

The planned increases are significant, with 3 in 10 planning to increase spending by 31% or more. more»

Implementing an effective mobile marketing program which runs across operator networks can be a difficult task.

The Mobile Marketing Association’s U.S. Consumer Best Practices Guidelines provides marketers with a guide to implementing mobile shortcode programs. more»

What are people searching for, and how are they searching?

As more and more people spend time on the mobile web, the volume of mobile search queries is also rapidly increasing. Mobile Commerce has been providing the search functionality to a number of the mobile operators in the UK, and has recently released a report which provides a detailed look at how people search over mobile.
more»

more»

more»

more»

In a special ‘developer preview’ session recently, Apple unveiled its plans for the future of the iPhone.

The iPhone OS 4 will be the biggest revision to the iPhone since it was launched, offering many innovative new features.

One of the most important of these is iAd, the mobile advertising ad platform intended to put Apple in control of in-app advertising.

In this article we’ll look at the special features of iPhone 4 and what they will bring to consumers, plus how iAd is likely to effect advertisers, publishers, consumers, as well as the overall mobile advertising and marketing industry. more»

Position: Sales Executive (31)
Location: Central London with global responsibility
Company: A leading provider of cross platform mobile application development solutions

The Role:
The company seeks an experienced software product sales professional to be responsible for the sale of cross-platform mobile applications solutions and services to application developers and software publishers mainly in the games industry and with an increasing focus on Europe. With a strong and experienced management, they are building a world-leading team to build the product franchise.
more»

The Britain’s Got Talent iPhone app that was developed by talkbackTHAMES digital and Mobile Interactive Group (MIG) has reached the number 1 spot in the UK app store thanks to 200,000 downloads in four days. more»

Founded in 2008, MobGold is a premier platform provider in mobile advertising network and mobile transaction solutions.

MobGold allows publishers, network operators, web portals and mobile phone retailers to monetize their mobile traffic; at the same time, allows advertisers to market their products and services in different mobile platforms, by allowing consumers to access millions of contents and services on the move. By harnessing the mobile devices as a promotional tool, MobGold Network helps publishers drive data revenues and ARPU by attracting and retaining high value customers.

According to a recent report from Ground Truth, 60% of traffic on the mobile internet in the US is to Social Networking sites.

In addition, mobile specific social networks engage users more than online social networks. more»

Two reports issued by comScore examine the functions which are most frequently used by consumers on their mobile device. The reports cover both the US and European markets, and reveal that in the US, almost 1/3 of mobile subscribers have used their phone to browse mobile websites. more»

Mobile ad optimization company Nexage has launched its inaugural Nexage Metrics report. This study looks at the fluctuation in eCPM across global mobile ad networks during the month of March. more»

OfferMobi has launched the first “pay-per-call” performance-marketing network in the US for the mobile market.

The service allows advertisers to generate, track and compensate for high quality leads received through phone calls. more»

The MMA has released its latest “Consumer Briefing” report into mobile donations in the UK, French and German markets.

The report shows that in some countries, mobile is already the most popular way for people to donate to a charity. more»

For developers, getting people to download their app is important, but equally important is seeing who actually uses the app after it is downloaded. GetJar has now launched a new tool that enables developers to measure the conversion rate of mobile downloads compared to users. more»