The “World’s Worst War” is a mobile campaign that ran in Japan to launch a line of spicy new snack foods. It is one of the best examples of a mobile campaign that truly engaged its audience to build a brand. It is fun, it had interesting characters, and a great viral element.

This campaign began almost a year ago, and you may have heard about at a conference, from a colleague, or seen it in an awards list. But it’s worth looking in a bit more detail to see how the campaign ran and to understand just how engaged a customer base can be. more»

Rhythm NewMedia, a pioneer in mobile video advertising, announced a new iPhone video ad unit, which for the first time provides in-video interactivity. The iPhone’s unique touch characteristics allowed Rhythm to overlay TV style ads with touchable buttons that activate a call, SMS, a website, a map of local dealers, or another video. Lincoln and Pepsi have signed up as the first advertisers for this new ad unit. more»

Blyk, the free mobile network for 16-24 year olds funded by advertising has chosen Nokia Siemens Networks to host its core network as it expands into the Netherlands and Belgium. Prepaid charging, messaging systems and device management will also be hosted for those two countries. more»

3G mobile operator 3UK has announced that it will begin offering a variety of ad-funded video content later this year. Mobix will manage the content relations and serve the video and ads, while 4th Screen Advertising will sell the advertising. more»

ROK Entertainment, the UK-based mobile technology and entertainment company has signed a partnership with Mixcast Network to roll out a national Bluetooth mobile advertising platform in the US in time for the Super Bowl weekend in February. more»

Gofresh, the Munich based company behind the very successful social network itsmy.com has launched itsmy.biz, a “mobile social advertising network”. Basically it’s a focused ad network which allows advertisers to reach an audience of people that frequent mobile social network sites. more»

Recent research from the Internet Advertising Bureau (IAB) indicates that both clients and agencies believe that mobile advertising will become a mainstream part of marketing plans over the next 2 years. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers to uncover the state of the mobile market, their level of understanding, perceived barriers to entry and how to plan best for the future. more»

Radio Shack and ad-funded mobile games company Greystripe recently released the results of a new full-screen ad campaign on Greystripe’s mobile advertising network. The results show a very significant increase in both unaided brand awareness, as well as an increase in the number of respondents who agreed that RadioShack is a “Top Wireless Store.” more»

AdMob has released their September Mobile Metrics report, and the data shows that usage of the mobile internet around the world is skyrocketing – with the number of ad requests tripling from the same time period a year ago. Also, in the US, 16 of the top 20 handsets are new since 2007. more»

Openwave is one of the world’s leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including merchandising and advertising, which converge the mobile and broadband experience across devices.

As one of the early innovators in mobile data and messaging, Openwave introduced their first software products in 1994. Today, Openwave enables the delivery of innovative data services for leading operators worldwide.

Openwave software enables operators to increase the value of their networks by reducing the cost and complexity associated with new service deployment.

Openwave’s product portfolio comprises of service management, messaging, advertising and location technologies.

Electric Agency was founded in 2002 as the first MMA/mobile marketing agency of Turkey and has realized more than 250 mobile campaigns and applications for 73 brands.

The only digital agency in Turkey consolidating and integrating MOBILE, INTERNET and IVR (voice) tools inhouse and serving as the 360° digital marketing services provider, both creative and technical infrastructure.

Electric Agency is about understanding and loving the Brand and offers creative campaign mechanisms and digital marketing know-how to its customers.

Winner in 3 categories in 2008 Interactive Media Awards, IMC New York.

www.electric-agency.com

8 December, 2008
Los Angeles, CA, USA

The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology.
Deadline for entry: 30 August! more»

25-27 November 2008,
Intercontinental Hotel,
Sydney, Australia.

The Australasian Media & Broadcasting conference is an annual summit that aims to bring various participants from the media sector together in order to review trends and help develop new strategies and partnerships. more»

Vodafone recently sponsored an international Mobile Marketing seminar that brought together 100 specifically invited delegates from 70 major brands and agencies. This report recaps the key themes from the event, discusses the results of a delegate survey on mobile advertising, and provides a link to view the presentations from the event. more»

In 2001 Alexandre Mars created Phonevalley to provide advertisers with engaging mobile marketing solutions. In 2007, he sold Phonevalley to Publicis, one of the world’s largest advertising groups.

Publicis has historically been very aggressive in the digital space (18% of Publicis Group revenues are from digital compared to the average 7% for holding agencies), and they are now moving seriously into mobile.

In this interview, Alexandre talks about current trends he sees in mobile advertising, his favorite mobile campaign, and what developments he sees coming in the near future.
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An interesting article in AdWeek recently reported that Google has been showing agencies a new search ad option that can target iPhone users. Although Google has not confirmed these ad options, they have said that the idea has been under consideration. The concept is that advertisers would be able show specially designed ads when a search request is received from an iPhone user. more»

Mobile advertising and search company JumpTap has partnered with polling experts Zogby International to run a mobile based political survey in the U.S. ahead of the presidential election on November 4th. Mobile represents a new channel for polling, perhaps giving access voters who are otherwise hard to reach. more»

Microsoft Corp. and CNBC announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising on CNBC.com’s U.S. mobile sites. more»

The Mobile Marketing Association (MMA) and the GSM Association have joined forces to bring a top quality mobile advertising event to the Asia-Pacific region. The session is titled “Mobile Advertising: Linking the New Value Chain”, and is a part of the GSMA’s Mobile Asia Congress which takes place in Macau on 18 to 20 November, 2008. more»

Ad-funded services seem to be a rapidly growing part of the mobile advertising landscape. The Telco 2.0 Initiative, a leading telecoms consultancy, offers some interesting insights into what lessons the industry can learn from observing Blyk, the ad-funded MVNO. more»

Mobile advertising is a relatively new industry, and understanding the business implications behind it can be crucial. Jinny Software – a provider of personalised messaging and media processing solutions – has authored a whitepaper which provides an interesting analysis of the business of mobile advertising. You can check < a href = “aboriginalbluemountains.com.au”>aboriginalbluemountains for all the latest trend about advertising. more»

With the first Android handsets about to ship, there has been a lot of talk about this new mobile phone operating system from Google. Mobile agency TigerSpike has put together a nice overview of Android – what it is, what are the implications – written so that everyone in the industry can understand. more»

Coca Cola of Great Britain has launched a new mobile website designed to appeal to a new generation of Diet Coke drinkers. The site brings together the best in celebrity gossip, fashion, music, film, games, and green issues, and is targeted at today’s tech savvy female audience. There are many resources like bridge can provide you more information. more»

Tomi T Ahonen is a Hong Kong based author and consultant who worked previously for Nokia and mobile operator Elisa in Finland. He is a prolific writer, and his sixth book is entitled Mobile as 7th of the Mass Media.

In this opinion piece, Tomi talks about the 7 key benefits of mobile, the need for “engagement marketing”, and some of the advanced trends that he sees coming out of the Asian countries. more»

Hachette Filipacchi Media U.S. (HFM) announced that it has partnered with mobile ad network company Quattro to handle ad sales in the US market. more»

The Internet Advertising Bureau (IAB) in the US has released a new guide examining the US market, and outlining advertising opportunities for mobile devices from the perspective of established interactive advertising on the web. more»

Vodafone Hungary has selected mobile advertising technology company MADS as their partner to offer targeted mobile advertising on the Hungarian Vodafone Live! portal. more»

Crisp Wireless provides mobile publishing and advertising solutions that monetize mobile business for top media and entertainment companies worldwide. Crisp Wireless manages the largest, premiere mobile publisher network of more than 200 mobile web sites for major media companies and their brands.