November 18 to 20, 2009
Manchester, UK

The Media Festival is the only one-stop shop for innovation, inspiration and networking for everyone working in the digital content industries. more»

When Toyota realized that a very large portion of the traffic to their WAP site came from iPhone users, they decided that for the launch of the new 3rd generation 2010 Prius, they would do something special for that group.

So a few months ago Toyota launched a special version of their mobile site that was optimized for the iPhone.

And now, Toyota has released The Prius Experience App, a free iPhone app that uses the unique features of the iPhone to engage with individual consumers, and also connects the consumer to a large billboard display in New York’s Times Square! more»

Position: Business Development Executive (30)
Location: London, UK
Company: Incentivated

The Role:
Award winning, independent mobile marketing agency Incentivated seeks a Business Development Manager to join our New Business team to help us achieve our aggressive growth plans. You’ll be shaping the UK’s leading mobile marketing agency.

You’ll be responsible for developing your own new business pipeline, and converting prospects into first time users of mobile. You’ll have a background of winning business in the media or IT sectors, and come with digital marketing experience. Mobile experience would be a bonus but is not essential. more»

Position: Business Development Executive (29)
Location: London, UK
Company: Incentivated

The Role:
Award winning, independent mobile marketing agency Incentivated seeks a Business Development Executive to join our New Business team to help us achieve our aggressive growth plans. You’ll be shaping the UK’s leading mobile marketing agency.

You’ll be responsible for supporting the team, converting prospects into first time users of mobile, and developing your own new business pipeline. The role would suit a first or second jobber. more»

Position: Account Manager (28)
Location: London, UK
Company: Incentivated

The Role:
WANTED: UPWARDLY MOBILE ACCOUNT MANAGERS
Incentivated is leading the charge. We’re an award-winning, independent Mobile Marketing and Mobile Advertising agency serving blue chip clients with mobile solutions for their acquisition, CRM and transaction needs. We’re seeking account execs to help us achieve our aggressive expansion plans. Would suit first or second jobber with lots of energy and a ‘can do’ attitude. more»

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Over the past year, mobile apps have become a vibrant force in the mobile marketing landscape, and having an effective strategy for apps is becoming more important for brands.

Advertising Age recently ran a seminar titled “Apps for Brands” in New York with presentations from some of the leading companies in this area, including Kraft, Benjamin Moore, AKQA, and Bank of America. Read about the key points raised during that conference.
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Telefónica has chosen Bems of Spain to be its exclusive partner in developing their 2D barcode business in Latin America. Bems in turn has chosen US-based NeoMedia as the primary technology and platform provider for barcode reading and campaign management. more»

Every month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).

In their latest report they give a detailed look at the top 10 verticals for mobile advertising spending, as well as some interesting information on what forms of interactivity people are actually engaging in. more»

Once you have built a mobile website, it’s vitally important to keep track of how its being used, how many people are visiting, etc. This is the field of mobile analytics.

One of the most popular analytics packages for the web is Google Analytics, and now Google has announced a series of upgrades so that it works on mobile sites as well. more»

Google’s Android mobile operating system was launched just a year ago. Although it seemed to start slowly, recent numbers show that Android is starting to become an influence in the market.

AdMob‘s latest report shows Android at 7% market share and growing rapidly, especially in certain markets. more»

Smaato announced the winners of the 2009 Mobile Advertising Awards at the Mobile Web 2.0 event in San Francisco recently. The winners included Aloqa, Flirtomatic, SPB TV, and Waze. more»

bizM3 is a mobile marketing technology company that provides the solutions and tools that can help you advance your advertising campaigns and deployment strategies. Offering a multi-channel mobile content management and distribution platform to the industry, bizM3 can produce dramatic results for your business.

Our software allows marketing campaigns to be planned and launched by marketers in minutes, allowing timely alerts containing mobile coupons, special offers, rewards, text-2-win announcements or links to mobile websites to be deployed and tracked with all the analytics needed to make the decisions necessary for the best ROI.

Please contact us at: www.bizM3.com/542

Tango Telecom is a leading provider of Advanced Messaging and Real-time Charging & Policy Control Solutions. Tango Telecom’s iAX™ Solution Portfolio enables the rapid launch of new and enhanced services such as advanced messaging and sms advertising to maximise revenue potential, increase return on capital and boost subscriber loyalty.

Tango Telecom partners with operators such as O2, Vodafone, Bakrie Telecom, Turkcell, Indosat, America Movil and the Zain Group to bring enhanced services to more than 250 million subscribers world-wide.

byyd is a mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe.

byyd’s agency, ad exchange, trading desk and direct clients all realise competitive advantage from its cookieless tracking, smart algorithms, programmatic buying and ability to harness the value of big data. Using byyd’s natively mobile technology, with a choice of SaaS or managed models, they can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness.

byyd is headquartered in London with further operations in Paris and Munich.

To learn more, visit http://www.byyd-tech.com

Recognized as an industry pioneer and leader, Phonevalley provides a full service offer in mobile marketing which spans from mobile media planning and buying, to mobile interactive services (mobile Internet sites, mobile applications, branded content & promotions) and strategic consultancy.

Phonevalley operates from all regions: Europe, North America and the APAC area. The company is Publicis Groupe’s mobile marketing agency and Alexandre Mars, Phonevalley’s CEO, is Head of Mobile for Publicis Groupe (the world’s fourth largest communications group).

Crowd Factor has a Web based application that enables
– SMS campaigns and management
– Mobile Web Site content management

We also specialize and consult in
– Mobile Campaign Management
– Mobile consulting and design

www.crowdfactor.com

Pudding Media provides advertising technology and services to Mobile Operators and premium publishers.

Pudding Media is delivering branded campaigns by collaborating with leading agencies and mobile operators in APAC. Mass reach advertising is supported thorough SMS ad insertion as well as Mobile Internet.

Pudding Media is focused on serving the Asian market and in headquartered in Singapore.

Advertising to 500M people has never been easier.
www.puddingmedia.com

AdMarvel is the leading trusted third party mediation hub to interconnect mobile publishers with multiple ad sources. Our service increases market efficiency through; intelligent ad mediation and flexible ad serving to increase system performance, and powerful analytics to maximize ecosystem transparency.

ApolloBravo is a next generation marketing and new media firm, specializing in Mobile Promotion and Social Media Solutions.

ApolloBravo offers a full suite of mobile marketing services including SMS text promotion, Text 2 Win, mobile web development, Facebook integration and Bluetooth solutions. We go beyond basic mobile promotion and work with clients on new and innovative ways to reach today’s mobile consumer.

ApolloBravo can handle your mobile and social media campaigns from ideation to full scale execution and reporting. We launch mobile campaigns, sweepstakes and mobile websites on our Snd2phone platform.

DreamWalk is a Mobile Treasure Hunt application. It enables advertisers to put their brands, ads and giveaways onto a global prize map for mobile device users to collect via GPS.

With the ever increasing popularity of smart phones as well as the current economic crisis, DreamWalk makes perfect sense. It provides advertisers with a cheap, innovative and effective new way to advertise their brands and products, while at the same time giving consumers exactly what they want – free stuff in hard economic times.

DreamWalk delivers location-based ads that are effective and fun. DreamWalk users will actually look forward to your ads and even go out hunting for them! What other add platform can say that?

DreamWalk Pty. Ltd. is a registered Australian-based company with its primary offices located in Melbourne, Victoria.

www.dreamwalkmobile.com

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Vodafone was one of the first major mobile operators to commit serious resources to mobile advertising.

The industry has grown and changed a lot since then, and Vodafone’s strategy has also evolved, culminating with some major announcements recently about applications, network services, and Vodafone 360.

We took the opportunity of these announcements to visit Vodafone’s new offices in London to get some further detail on these plans as well as an update on Vodafone’s overall strategy towards mobile advertising and marketing. more»

Reacting to the growing popularity and installed base of high end smartphones, Google has introduced some new features for their AdSense for Mobile product.

These new features take advantage of the full internet browsing capabilities of smartphones to enable advertisers to provide a richer advertising experience. more»

Market information company J.D. Power has released a new customer satisfaction survey that shows that satisfaction is increasing rapidly for users of smartphones, while users of traditional mobile phones are becoming less satisfied.

Based on reports from over 16,000 mobile phone users, the data also highlights that iPhone owners are the most satisfied of smartphone users, whereas LG phones rate highest among traditional mobile phones. more»

Every once in awhile you come across an application or service that really seems like magic. For me, Shazam’s music discovery application is one of those magic services.

Shazam has been in the news recently, announcing some very impressive numbers, a new strategic investment, and an agreement with a major mobile ad network. more»

Volkswagen USA has launched a new mobile website, optimized for smartphone consumers.

The new site gives customers all of the important information about VW, but tailored in a way that works best for mobile. The result is a mobile service that takes advantage of new mobile capabilities to let customers find what they need, when they need it. more»

Proximity marketing using Bluetooth has been around for several years, and has found success in certain environments.

This report is based on a study of 1,000 UK consumers and their views on Bluetooth and Bluetooth marketing. It offers marketers an independent report on the use of Bluetooth as a channel to deliver rich media as part of a multi-channel marketing campaign. more»

November 17, 2009
Los Angeles, US

The Mobile Marketing Association Forum in Los Angeles is a unique event for the mobile community, as it hosts the Annual MMA Global Awards Ceremony and Dinner and brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. more»

Mobile Applications are rapidly becoming one of the most popular means of mobile marketing. Rapid development, low budget, and rich user experience make them a very attractive tool for creating brand engagement.

MobiAD News is proud to announce the launch of the Mobile Apps Gallery, a new section of the MobiAD News website. In the gallery you’ll find some of the best, most innovative mobile marketing applications, and can keep up to speed with the most recent developments in mobile advertising.

So visit the Mobile Apps Gallery now!
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