For those of you lucky enough to have attended a Grand Slam tennis championship at Wimbledon, you’ll know that it is a wonderful, though sometimes confusing experience.

This year IBM decided to take advantage of the newest mobile technologies to make the event even better. See how they combined location awareness, augmented reality, and twitter feeds to provide a unique branded utility to help fans better enjoy the event.
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November 5, 2009
London, UK

This unique half-day market briefing on the UK mobile Internet market provides delegates from all businesses with strategic market information, insight and projections from a series of leading thinkers and brands on the mobile Internet. more»

Position: Media Director (27)
Location: Paris, France
Company: Phonevalley

The Role:
As Media Director, you function as a key member of the Media Planning Buying team and are responsible for overseeing the translation of media strategies into final recommendations based on the client’s campaign goals and objectives. more»

Research from GetJar, a major independent mobile apps store, indicates that two thirds of downloaders are in the 13 to 24 year old demographic group that is so highly sought after by marketers.

Further, one in three of users downloads at a rate of one new app per day!
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Microsoft has announced the launch of their Mobile Behavioral Targeting Solution.

This means that the various behavioral targeting options that have previously been available only online are now available for Microsoft’s mobile display ad inventory as well, and should enable advertisers to reduce advertising waste and increase campaign ROI. more»

Due to the rapid spread of new communication technologies, today’s teenagers are facing unique challenges in determining what’s acceptable in personal relationships and what’s not.

Verizon has linked up with the Ad Council to bring a public service campaign to teens in the US. The campaign is called “That’s Not Cool”, and is aimed a helping teens recognize and deal with “digital dating abuse”. more»

Navteq, the Nokia subsidiary that provides premium-quality digital map data and content, announced that it has acquired US-based Acuity Mobile.

Navteq says that the acquisition is to strengthen its offering in the rapidly growing area of location based advertising.
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Recently the Mobile Marketing Association (MMA) held their annual European conference in Berlin. Close to 200 people attended to learn about mobile marketing and to discuss future developments in the industry.

In this opinion article, Mike Wehrs, CEO of the MMA talks about the key results of the conference.
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SMS messages are used almost everywhere and by almost everyone – the reach is incredible. So it’s not surprising that advertising by placing messages at the end of an SMS is also a growing trend.

In this white paper, Zeep Media gives some background and advice on how best to use this media channel.

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AdMob has released a very interesting study about how iPhone and Android users behave towards mobile applications. They found that the Apple Apps Store gets twice as many paid app downloads per user as the Android Market, and that 90% of the ‘discovery’ activity takes place on the mobile, not on the internet.

Download the full study. more»

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Adidas knows a lot about athletes – not only professionals but also serious amateurs such as weekend marathoners.

And one thing Adidas has found through research is that marathon runners don’t achieve their goals alone – it requires a lot of support from family and friends to make their personal dreams a reality.

To promote their their sponsorship of the 2009 London Marathon, Adidas decided to use mobile technology to help the runners and spectators stay connected during the race, by providing the Mobile Marathon Tracker, and Personalized Runner Messages. more»

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Guy Yaniv – VP and General Manager
Messaging and Mobile Advertising, Comverse

As the mobile advertising industry has developed, the proper role for mobile operators has been a great topic of discussion.

In this article, Guy Yaniv from Comverse discusses the reasons he believes the mobile operators must get more involved in mobile advertising, and suggests several ways that they can more actively participate.
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NAVTEQ, the global provider of digital map and location data, has confirmed that McDonalds Europe will be taking advantage of Navteq’s Direct Access program to connect with their customers by including their location information on Navteq maps. more»

We all know that the internet experience is different on a mobile than on a desktop PC. But whereas most people focus solely on the size of the screen, in fact the differences are much more profound.

In this white paper, Pierre Scokaert, CEO and founder of mobile entertainment search company abphone explores how the mobile is in fact a snacking device, where content must be delivered and consumed in minutes or seconds, and the important implications this has for brands, content creators, and mobile search engines. more»

Abphone is a leading ad-funded mobile multimedia search service (photos, videos, music, games and news).

Launched in 2005, abphone allows fast worldwide access to entertainment content from m.abphone.com mobile website and from www.abphone.com.

In 2008, abphone reached half a billion searches. Abphone’s service is ad-funded. The company uses its own specific profiling tools to ensure that all advertising banners are targeted with maximum accuracy towards users.

In April 2008, abphone was awarded the Best French Mobile 2.0 Start-up.

Campaign measurement firm Dynamic Logic has released the results of a new study to explore the impact In-Call Media, the insertion of audio ads directly into the call stream of a targeted consumer.

The study shows that both brand awareness and purchase intent can greatly increased through in-call advertising, with brand awareness rising almost 12% for some groups. more»