Vicks Uses Innovative Mobile Targeting To Reach Flu Sufferers

Winter is the flu season around the world, and many companies launch special advertising campaigns at this time of year for flu related products.

When Vicks - a leading provider of cold & flu medicine - rolled out a mobile marketing campaign for their Behind Ear Thermometer they wanted to target only consumers in locations where the flu was common.

Sound impossible? Read how a special free service from Google helped them accomplish this objective!

04. 01. 2012.

"Multi-screen Advertising" Proven Effective

There has been a lot of discussion in recent months about the idea of multi-screen advertising - in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer.

Now Google has partnered with Nielsen and CBS’s Television City media lab to investigate this advertising approach and provide specific, quantitative test results.

27. 01. 2012.

Branded Mobile Games - The Next Big Thing For Sports Stars?

Mobile entertainment company RockLive, had a lot of success in 2011 through launching sport star branded mobile games.

Recent games include Mad Chad (Chad Ochocinco), Main Event (Mike Tyson), and now Heads Ups featuring Christiano Ronaldo.

26. 01. 2012.

Mobile Apps - Lessons Learned in 2011

2011 was an eventful year, with big changes in the mobile industry, and 2012 promises to be even more exciting.

Mobile ad mediation provider inneractive have published an interesting end of year review on their blog looking into the lessons that they have learned in 2011 and how companies can maximize revenue from mobile apps in 2012.

26. 01. 2012.

Top Mobile Trends From 2011
That Will Drive 2012

As we start a new year, sometimes it is useful to look back on the year just finished and consider what major trends took place that may impact the future.

The folks at Google have done just this and have given us their view of the most significant developments that took place last year. As Google is clearly now one of the world's most powerful mobile companies, its worth a look.

04. 01. 2012.

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Forecast 2012: Smartphones to Overtake Feature Phones In US Market

An interesting white paper published by Media Buying platform Ads Mobi and written by mobile research company Mobile Squared has predicted that Smartphones will overtake Feature phones during 2012 in the US.

22. 12. 2011.

Rich Media Really Counts For Mobile Ads

According to the latest research published in Jumptap’s MobilleSTAT report, rich media ads lead to much, much higher levels of consumer engagement.

Jumptap found that there is an increase of up to 455% in Click Through Rates for rich media ad units compared to static banners.

06. 11. 2011.

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Innovative Cooking App Uses
“Gesture Control Technology”

There are lots of cooking apps around, but only one that lets you control the cookbook with a wave of your hand!

My Kitchen Table, a new cooking app from personal media company TigerSpike in partnership with Ebury Publishing brings together great recipes with innovative technology to improve the cooking experience.

30. 11. 2011.

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