Consulting Services

We provide the following services:
Strategic Workshops
  on Mobile Marketing &
  Advertising
International
  Partnerships &
  Business Development
Investment Due
  Diligence &
  Matchmaking

for more information »

MobiAD Archives


Top Story of the Week

FB-bluetooth5
Over the past couple of years, there have been a number of companies who thought that delivering targeted information to mobile users based on their current location could be a very lucrative business, e.g. companies such FourSquare or Yelp.

Now Facebook has also entered this business with a new service called Place Tips.

The service will initially be based on bluetooth "Beacons" and is being trialled in New York.

04. 02. 2015.
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Industry News

googleBadAdsWith annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year.

But along with this huge volume of legitimate advertising, there are a lot of "bad ads" that Google has to deal with. For example, "bad ads" might be ads for counterfeit products, ads that lead to malware sites, ads for phishing, etc.

Last year Google blocked 524 million bad ads. This post and infographic give some further detail into this very interesting part of Google's business.

05. 02. 2015.

Industry News

top-brands-on-twitterSocial media marketing has been around for quite some time, and most companies have some appreciation of the benefits of connecting to customers through Facebook, Twitter, Instagram, etc.

Major brands often put significant resources into developing and fine tuning their social network marketing.

This post looks specifically at how the world's Top 100 Brands use Twitter for marketing - something that many other companies may want to learn from.

03. 02. 2015.

Industry News

mobile-fraud-pirateAs mobile becomes an increasingly popular channel for purchasing all sorts of goods and services, unfortunately mobile fraud is also rapidly rising.

In 2014, the fraud rate for mobile purchases rose 70% from 2013, reaching a level of 1.36%. And this is despite the fact that more than half of all fraudulent attempts are blocked.

According to the study from LexisNexis, one of the contributing factors is the complexity and variety of alternate payment methods used for mobile commerce.

02. 02. 2015.

Industry News

crystal_ball-2015Every year at this time, we see many lists predicting the hot trends for the coming 12 months.

This year one of the best and most thoughtful lists we’ve seen comes from Golden Gekko, a leading mobile solutions provider in North America and Europe.

Their forecast identifies 10 key trends that will influence and shape the mobile industry in 2015. Our industry continues to evolve at rapid pace, and this list provides a lot of good "food for thought".

22. 12. 2014.
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Market Resources

mobile-search-simpleMobile search marketing enjoyed a very good Christmas season this year. The numbers are impressive.

According to the Digital Marketing Report Q4 2014 , mobile organic search traffic grew 54% from a year earlier, and now represents over 40% of all organic search across the three main search engines (Google, Bing, Yahoo).

And more impressive, on Christmas day mobile plus tablet click share was over 50%!

04. 02. 2015.

Top Campaign

crystal_ball-2015Every year at this time, we see many lists predicting the hot trends for the coming 12 months.

This year one of the best and most thoughtful lists we’ve seen comes from Golden Gekko, a leading mobile solutions provider in North America and Europe.

Their forecast identifies 10 key trends that will influence and shape the mobile industry in 2015. Our industry continues to evolve at rapid pace, and this list provides a lot of good "food for thought".

22. 12. 2014.
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Most Popular Campaigns


See over 50 campaigns in the Campaign Watch section from Coke, Calvin Klein, Adidas, Nissan, Channel 4, Visa, and many more.

Upcoming Events

MWC-2015-logo-200x72
2 to 5 March, 2015

Barcelona, Spain
The GSMA Mobile World Congress is where senior mobile leaders gather, collaborate and conduct industry business.
See more conferences in the
MobiAD Event calendar.

Mobile Application Gallery


The Mobile Application Gallery is the place to see all the most innovative mobile marketing applications.
spacer
spacer