Top Story of the Week
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through.
According to Vogue UK, a new survey shows that over 82% of their readers actively pay attention to ads on their sites, and many value ads as much as the content!
02. 10. 2015.
Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of Twitter.
Now, Twitter has announced new features and renamed their service to broaden the appeal to an even wider base of advertisers.
The mobile advertising service is now called Twitter Audience Platform, and it reaches over 700 million people globally.
28. 08. 2015.
Facebook is one of the biggest technology success stories of the past decade - transforming from a social network with no apparent revenue model to a highly profitable, global phenomena.
In its last quarterly report, Facebook reported almost 1.5 billion monthly users, generating over $4 billion in revenue!
The amazing fact is that most of that revenue growth results from mobile advertising.
28. 08. 2015.
Big Data and IoT (Internet of Things) are two of the hottest buzzwords in the technology space these days.
And it turns out that these two new technologies are already being adopted and having an influence on the digital marketing activities of many companies.
If you aren't yet using these in your business - or at least familiar with the trends - perhaps it is time to get started.
27. 08. 2015.
Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers.
Mobile apps are no longer really optional for leading retailers, having a mobile app is now virtually a necessity. But a new study shows that it's not enough to have just any sort of app - today a consumer's overall view of a retailer is determined by their app experience.
27. 07. 2015.
Over the past several years, marketers have learned to focus on mobile as people have begun using mobile for more and more of their digital life.
Now it appears that a major milestone has been passed - with two thirds of all emails being opened on mobile devices, a strong majority.
The paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel.
27. 08. 2015.
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of change in both technology and in consumer behavior.
To address this need, for the past 20 years Mary Meeker has put together an annual presentation about the key trends in the internet and mobile world. The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO's, healthcare technology, and lots more.
The report provides not only thought provoking insights, but also detailed numbers to back them up. If your business is effected by developments in digital technology, then this is a report you have to look at.
14. 07. 2015.
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