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MobiAD Archives


Campaign of the Week

smiling-dollar-2
pay-per-laugh-Cannes-Lions

Every once in awhile we see a mobile-based application that is just so innovative we have to write about it.

And the "Pay-per-Laugh" application from TeatreNeu certainly fits this category.

See how a struggling theater in Spain used iPads and facial (smile) recognition to save their business!

18. 09. 2014.
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Industry News

mobile-vs-salesmanIn a further sign that an effective mobile presence is now absolute requirement for retailers - even predominantly brick and mortar stores - a recent study has found that a majority of shoppers would prefer to get product information through their phone rather than by speaking to a live sales assistant.

17. 12. 2014.

Industry News

please-click-me-200x305Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising - the debate seems to go on forever.

A recent study from Medialets tries to answer at least the advertising part of this question.

Based on over 300 billion ad data points from the first 6 months of 2014, this report shows that mobile apps yield a much higher CTR than web!

17. 09. 2014.

Industry News

twitter-commerceFor the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty, and spread the brand message.

Now Twitter may take on a new role for companies, as the site makes moves to become a true m-commerce powerhouse.

14. 09. 2014.
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Market Resources

push-message2Customer engagement is typically the key objective for most branded, marketing-focused mobile apps. But studies have shown that levels of engagement often decrease very shortly after the first use, and once the customer is out of the habit of using the app, it can be very hard to rekindle interest.

The use of push messaging can be a great way to keep consumers engaged, or bring them back after a quiet period.

This infographic and downloadable guide give you the background, the techniques, and some case examples to help you more effectively use push messaging in your mobile app marketing.

07. 09. 2014.

Expert Opinion

programmatic-adsA key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the industry.

It is no surprise! According to a report just released from BI intelligence, programmatic will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.

So why is it creating such waves within the industry? Read this analysis to find out. Industry Opinion by Charlie Faulkner, head of EMEA and APAC, Manage.com

07. 09. 2014.

Top Campaign

fb_retargeting
"Retargeting" is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the mobile channel for retargeting.

A new study from AdRoll looked at the performance of retargeting ads on Facebook, and found that mobile was not only more effective, it was also less expensive. Check out the full study here, as well as a whitepaper on Facebook advertising.

05. 08. 2014.
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Most Popular Campaigns


See over 50 campaigns in the Campaign Watch section from Coke, Calvin Klein, Adidas, Nissan, Channel 4, Visa, and many more.

Upcoming Events

MWC-2015-logo-200x722 to 5 March, 2015
Barcelona, Spain
Over the course of four days, 2-5 March 2015, Barcelona will host the world’s greatest mobile event: Mobile World Congress.
See more conferences in the
MobiAD Event calendar.

Mobile Application Gallery


The Mobile Application Gallery is the place to see all the most innovative mobile marketing applications.
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