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MobiAD Archives


Campaign of the Week

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pay-per-laugh-Cannes-Lions

Every once in awhile we see a mobile-based application that is just so innovative we have to write about it.

And the "Pay-per-Laugh" application from TeatreNeu certainly fits this category.

See how a struggling theater in Spain used iPads and facial (smile) recognition to save their business!

18. 09. 2014.
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Industry News

FitAd-LogoIt looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices and wearables for fitness & health.

Hoping to capitalize on that growth, New York startup FitAd has launched a mobile ad platform that promises to deliver a "curated audience" to brands, and maximized ad revenues to specialty publishers.

18. 12. 2014.

Industry News

mobile-vs-salesmanIn a further sign that an effective mobile presence is now absolute requirement for retailers - even predominantly brick and mortar stores - a recent study has found that a majority of shoppers would prefer to get product information through their phone rather than by speaking to a live sales assistant.

17. 12. 2014.

Industry News

please-click-me-200x305Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising - the debate seems to go on forever.

A recent study from Medialets tries to answer at least the advertising part of this question.

Based on over 300 billion ad data points from the first 6 months of 2014, this report shows that mobile apps yield a much higher CTR than web!

17. 09. 2014.
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Market Resources

iphone_moneyMobile payments seems to have remained "on the horizon" for several years.

Products like Google-Wallet and NFC were supposed to have revolutionized payments by now, but have either faded into obscurity or are just now starting to make any serious inroads.

So the question one has to ask is - does anyone really want mobile payments?

The answer is a resounding YES, it is the Millennial generation that is likely to finally drive adoption of new payment technology.

20. 12. 2014.

Expert Opinion

programmatic-adsA key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the industry.

It is no surprise! According to a report just released from BI intelligence, programmatic will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.

So why is it creating such waves within the industry? Read this analysis to find out. Industry Opinion by Charlie Faulkner, head of EMEA and APAC, Manage.com

07. 09. 2014.

Top Campaign

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"Retargeting" is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the mobile channel for retargeting.

A new study from AdRoll looked at the performance of retargeting ads on Facebook, and found that mobile was not only more effective, it was also less expensive. Check out the full study here, as well as a whitepaper on Facebook advertising.

05. 08. 2014.
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Most Popular Campaigns


See over 50 campaigns in the Campaign Watch section from Coke, Calvin Klein, Adidas, Nissan, Channel 4, Visa, and many more.

Upcoming Events

MWC-2015-logo-200x722 to 5 March, 2015
Barcelona, Spain
Over the course of four days, 2-5 March 2015, Barcelona will host the world’s greatest mobile event: Mobile World Congress.
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MobiAD Event calendar.

Mobile Application Gallery


The Mobile Application Gallery is the place to see all the most innovative mobile marketing applications.
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