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MobiAD Archives

Campaign of the Week

anzac2014Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most important for attracting consumers.

But every once in awhile we see a campaign that reminds us that in fact, marketing is all about engaging people at an emotional level - this is what really counts.

Take a look at this campaign that was put together to help drive donations for the Anzac Appeal in Australia this year.

16. 07. 2014.
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Industry News

mobile-growth-chartContinued rapid growth of both digital and mobile advertising means that soon mobile advertising will overtake all other media to become the top advertising channel in the UK.

This interesting forecast by eMarketer may surprise you!

17. 07. 2014.

Industry News

mobileAppMarketingMobile App Marketing is becoming a big business, and the entry of Twitter into this market will only accelerate it even further.

This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.

17. 07. 2014.

Industry News

twitter-mobile-appOne of Facebook's most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began offering a similar service, allowing app developers access to Twitter's 250 million users across the world.

14. 07. 2014.

Industry News

worldcup-mobile-usAs World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is now playing for fans.

As it turns out, the number 1 country for World Cup mobile usage is the US!

A recent study from Vdopia explains just how widespread mobile engagement with the World Cup is, with millions of fans participating through apps, paid video, and "second screen" content.

09. 07. 2014.
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New In The Company Index

Splicky_logoSplicky is a 100% transparent mobile demand-side-platform (DSP) that currently handles up to 5 billion global ad impressions per day. Features such as Location-based Targeting, Native Ads and Rich media allow Advertisers and Agencies to address their target groups.
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Market Resources

mobile&internet-trendsThe pace of technology change and consumer behavior change is so rapid these days that it is very difficult to keep up to date with all developments in the market.

If you only look at one report this year on developments in the market, we highly recommend that you look at this one - Mary Meeker's annual presentation about the key trends in the internet and mobile world.

The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO's, healthcare technology, and lots more, and not only provides thought provoking insights, but also detailed numbers to back them up.

25. 06. 2014.

Top Campaign

Nivea has long been established as a brand that stands for protecting people's skin - on the beach, when skiing, all the time.

This summer in Brazil, Nivea wanted to expand their engagement, particularly with mothers, and particularly related to sun protection products.

The result is one of the most interesting campaigns we've seen for quite some time, combining a branded mobile app with a disposable location tag to provide parents with peace of mind at the beach this summer.

24. 06. 2014.
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Most Popular Campaigns

See over 50 campaigns in the Campaign Watch section from Coke, Calvin Klein, Adidas, Nissan, Channel 4, Visa, and many more.

Upcoming Events

16 to 17 October, 2014
London, UK
Special Discount for MobiAD Readers!
WIRED2014 is the fourth two-day flagship event from WIRED. With insights from over 45 speakers, an interactive Test Lab product area and excellent networking opportunities, it aims to bring the WIRED world to life.
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Mobile Application Gallery

The Mobile Application Gallery is the place to see all the most innovative mobile marketing applications.