Building a Mobile Media Channel
The Big Media Way
Interview with Jeff Sellinger, Exec VP and GM, CBS Mobile

CBS Corporation is one of the world's largest media companies, incorporating such well known media brands as CBS TV Network, CW, Showtime, Simon & Schuster and CBS Radio. CBS Mobile, a division of CBS Interactive Inc., is one of the world's largest mobile media companies.

Jeff Sellinger recently took over the role of EVP-GM of CBS Mobile, and he was kind enough to spend some time with MobiAD News to provide an in-depth look at CBS Mobile and how they are approaching mobile advertising.

07. 05. 2008.

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Sony Pictures Goes Live With Ad-Supported Mobile TV

Sony Pictures Television has announced that its Minisode Network is now available on Sprint TV. The multi-platform video network features four to six minute versions of popular television shows. Sony Pictures has also announced that Honda will be the launch sponsor for the ad-supported network. This follows a successful trial as sponsor of the Minisode Network on MySpace and Crackle.com.

07. 05. 2008.

DoubleClick Links Up With Mobile Ad Networks

DoubleClick has announced that its mobile advertising delivery system, DoubleClick Mobile, is to integrate with other mobile ad networks including AdMob, Google’s AdSense for Mobile , Millennial Media’s premium MBrand and Decktrade Networks. The aim of this upgrade will be enable publishers to easily fill more of their available inventory.

07. 05. 2008.

Make Money By Using Your Mobile!

Airvoice Infocomm , a company in India, has launched a new service called HapAd that allows mobile phone users to receive direct rewards for listening to adverts. Just before making a call the user has the choice as to whether or not he wishes to listen to a twenty second audio ad and be paid for it.

06. 05. 2008.

HipCricket Launches Hispanic Mobile Marketing Network

HipCricket has launched a Hispanic mobile marketing network. It is made up of various Hispanic media properties and will enable brand marketers to deliver highly targeted mobile marketing programs directly to the handsets of opted-in mobile users who are part of the $860 billion Hispanic consumer market

06. 05. 2008.

Google Adds Graphical Display Ads To Mobile

Google has announced that it is launching graphical display ads for mobile phones. The ads will be displayed depending on keywords that appear on the mobile website in a similar fashion to their current text-based ads.

06. 05. 2008.

"Crush or Flush" Launches New Type of Mobile Ad

Crush or Flush, the social network that allows its members to meet, chat and flirt with other members by browsing profiles and deciding whether to “Crush” or “Flush” them, has announced that it will introduce a new form of mobile ad. The new interactive advertising is a feature called Golden Ticket.

28. 04. 2008.

BuzzCity Report Shows Explosive Growth In Mobile Internet

BuzzCity has revealed the statistics for its myGamma Global Mobile Advertising Index. myGamma is an ad-supported mobile social network service that is very popular in many of the markets outside of N. America and Europe. Download the full advertising index.

07. 05. 2008.

Limbo Study: WAP Is Not Just For Kids

Mobile entertainment community Limbo has released their Mobile Advertising Report for Q1 2008. Based on a survey of 1,000 adults, this study indicates that WAP usage is growing, and WAP users are not as young as you might think. Download the study.

06. 05. 2008.

NHL Team Uses Mobile to Reach Student Fans

National Hockey League team the Pittsburgh Penguins have had great success in connecting with its student fan base using its text-messaging program. It all started in 2006 when in order to fill empty seats, they decided to text local students with offers of severely discounted tickets.

07. 05. 2008.

Mobile Proves Successful As A Media Channel:
New Line Cinema Raises Brand Awareness With Mobile Campaign

One of the most frequent comments one hears from brands and agencies about mobile advertising is the need for good case studies with solid measurement of results - especially case studies about the impact of brand advertising.

For the launch of the recent film "The Golden Compass", New Line Cinema joined up with Greystripe to run a mobile marketing campaign aimed at engaging movie-goers and raising the awareness, interest, and intent to see movie. Market research firm Dynamic Logic was brought in to measure the branding impact of the campaign. Read about the survey results, and how mobile compares to typical online advertising for films.

29. 04. 2008.

What Do Media Planners Really Want From Mobile?

At the Mobile Marketing Association Forum in London this week, organized with Informa, Jim Cook from MobiAD News had the opportunity to lead a discussion on the topic “What do Media Planners Really Want from Mobile?” The panelists were all strong supporters of mobile, but identified several key areas that currently act as barriers to faster development.

17. 04. 2008.

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> Mobile Advertising Done Right
    in a Unique Market -
    Rick Joubert of Vodacom
    South Africa (download)
> Mobile Advertising Stars
   in Adidas 360° Campaign
> AdMob Releases Mobile
   Metrics For March
   (download)
> Tesco's Mobile Ads Trial
   Shows Promising Results
> Orange UK Reveals Consumer
   Research on Mobile Media
   Consumption & Attitudes
   Towards Advertising
> Monetizing iPhone Applications
   With Advertising!
> Yahoo Releases Details
   Of New Ad Exchange Platform

> New Business Director
Leading Mobile Marketing agency Incentivated seeks a New Business Director to head our new business team and help us achieve our aggressive growth plans. > Business Development
   Director, Europe
A global leader in the mobile marketing industry with offices around the world is seeking a highly motivated and ambitious individual to expand the company's presence in Europe.

Seoul Digital Forum

6-8 May 2008
Seoul, Korea
The Seoul Digital Forum is a major international conference designed to explore the progress of the digital revolution and collaborate in shaping our future.

MEM 2008
Mobile Entertainment Market

8-9 May 2008
Cannes, France
The official annual event of the Mobile Entertainment Forum and the industry’s most established marketplace.

Mobile Ad Degree

May 14, 2008
Beverly Hills, USA
Welcome to Mobile Ad Degree, a new mobile advertising educational series presented by Ad Infuse and partners designed to educate advertisers and media executives about the mobile opportunity.

Navigation & Location Europe 2008

4th and 5th June
Amsterdam, The Netherlands
Navigation and Location Europe is the premier navigation conference. This year the conference will take a closer look at the future of location and mobile advertising.

Mobile Advertising 2008

June 23-26, 2008
Brussels, Belgium
Join thought leaders and key industry players at Mobile Advertising 2008 in Brussels to analyze the growth of this market.