Augmented Reality Transforms Walmart
Into Super Hero Playground

As part of the US launch of Marvel’s The Avengers in cinemas, the promoters have teamed up with Walmart in order to offer Walmart shoppers access to a super hero Augmented Reality game.

15. 05. 2012.

Facebook IPO Raises The Question:
Will Facebook Adapt to Mobile,
or will Mobile Adapt to Facebook?

Yesterday Facebook's IPO valued the company at over $100 billion, the third largest IPO is US history.

Now that Facebook is a publicly traded company, there has been a lot of analysis about Facebook's business prospects. With an increasing percentage of people accessing Facebook over mobile, and with advertising being the majority of Facebook's revenues, clearly the topic of how Facebook will fare in mobile advertising is worth examining.

Kevin Fitchard has posted an interesting article on GigaOm which argues that Facebook cannot simply build a mobile ad business, it must actually help develop and change the overall industry if it is to be successful.

19. 05. 2012.

Buzz City Teams Up With Academics To Prevent Click Fraud

Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’.

21. 04. 2012.

Apple Makes iAD More Attractive,
Increases Payout To Developers

Apple has increased the revenue given to developers who use the company’s iAd mobile network, in an attempt to increase usage of the struggling business.

Developers will now receive 70% of the revenue generated by ads on their apps, up from 60% before.

21. 04. 2012.

YouGov InfoGraph Shows That Mobile Users Welcome SMS Offers

The majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found.

65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message.

19. 04. 2012.

UK Mobile Operators Team Up For Cross Network Ad Offer

Based on documents filed by the Europeans Commission for Consultation, three of the UK’s largest mobile networks have cast aside their differences to form a mobile advertising network.

O2, Vodafone and Everything Everywhere (created in 2010 by the merge of Orange UK and T-Mobile) will create a joint venture to offer brands the ability to capitalize on the demographic targeting information that they possess, in order to place more highly targeted ads onto mobile devices.

19. 04. 2012.

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Less Than A Third Of Online Retailers Have Tablet Optimized Sites

A recent report entitled, Mobile & Tablet e-Commerce: Is anyone really ready?, has found that less than a third of online retailers has a Tablet optimized shopping experience available for their customers.

The report by Zmags, a rich media mobile and social merchandising provider, found that of the top 100 internet shopping sites, most were reliant on their standard web pages to provide an “adequate” experience.

29. 04. 2012.

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Samsung Creates Angry Birds Galaxy Level To Promote SII Handset

When Samsung launched their new Galaxy SII handset they were faced with the usual marketing conundrum of how to create a buzz around the launch of a Smartphone in an overcrowded and over-hyped marketplace

Having identified that their target audience spent more time on social games than they did watching prime time television, they came up with the idea of creating an exclusive level of the Angry Birds game.

And the results were spectacular!

11. 03. 2012.

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