Consulting Services
We provide the following services:
• Strategic Workshops
on Mobile Marketing &
Advertising
• International
Partnerships &
Business Development
• Investment Due
Diligence &
Matchmaking
for more information »
• Strategic Workshops
on Mobile Marketing &
Advertising
• International
Partnerships &
Business Development
• Investment Due
Diligence &
Matchmaking
for more information »
MobiAD Archives
Top Story of the Week
Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined the reach of TV with the engagement of mobile to create a true phenomenon across the region.
17. 04. 2013.
Industry News
Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.
Recently venerable American Express partnered with social media powerhouse Twitter to let consumer purchase simply using #hashtags!
20. 05. 2013.
Industry News
Retargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently, it was absent from mobile.
In this guest article, Simon Wajcenberg, Global CEO of Clash Group explains why this is now available, and what this ground-breaking development means for marketers and their brands.
17. 04. 2013.
Industry News
Facebook has reported its first profit since the company's IPO last year. At that point, Facebook saw its stock plummet in its opening day. And for the two consecutive quarters afterwards, Facebook was operating at a loss.
Now, for the first time, they've reported a net income of $64 million - citing their increased focus on mobile platforms for the turnaround.
17. 04. 2013.
Industry News
Android app developers looking to make a bit more money need search no more: a partnership between Electronic Arts Chillingo division and Samsung is offering them 100% of revenue on their work.
17. 04. 2013.
Industry News
How often do you send SMS messages any more? With a whole host of alternative (and, more importantly, free to use) messaging services like Whatsapp, iMessage and Viber, it can often feel like a redundant platform.
However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.
17. 04. 2013.
Market Resources

Of course many of the trends revolve around the explosive growth of mobile retail, including m-commerce, in-store comparisons, CRM, customer loyalty, etc. Take a look at these trends, they could be important for your business.
06. 03. 2013.
Campaign Watch

Kimberly Clark, the company behind Huggies Pull Ups, has created a free app to help children and their parents work together through this special event.
27. 01. 2013.
TAG Cloud - Subjects covered in MobiAD News
- 2D barcode 4G ad effectiveness ad funded ad network ad spend ad platform admob advergames advertiser affiliate marketing africa agencies airlines amazon Android app store apple asia associations augmented reality australia automobile awards b2b Banner ads behavioural targeting blackberry bluetooth blyk branded content branding brazil campaign case study charity chillingo china christmas cinema classified ad click thru rate click to call click to video Coke conference consumer goods coupon CPA CPC CRM cultures daily deal dell developers display ads distribution dma docomo e readers ebay education emerging markets engagement entertainment europe facebook fashion fmcg food football forecast france fraud games germany Google government greystripe gsma Hispanics htc iab iAd idle screen image recognition in call media in game ads india inmobi innovation Integrated Campaign Interviews ipad iPhone japan job opportunity Location Based ads loyalty M&A m commerce Market Resources Media Buying media network media tablets MEF Microsoft middle east MMA mobile analytics mobile application mobile commerce Mobile Content Mobile Coupons mobile email marketing mobile gamin mobile internet mobile marketing mobile messaging mobile metrics Mobile Operator mobile payments mobile publishers mobile retail Mobile Search mobile shopping mobile site mobile spam Mobile TV Mobile Video Mobile Web mobile world congress mothers music Netherlands news nfc nike nokia Opinions Orange outdoor panorama party permission pod cast point of purchase Pre/Mid/Post roll ads prices proximity public service QR code queen rania retargeting RIM ring back tone ROI samsung Scandinavia second screen smartphones sms sms ads social media social networks social TV south africa spain sports standards T mobile tablet tablets targetting Teens ticketing touchscreen trends turkey TV twitter UK USA ussd venture funding verizon virtual currency virtual goods virtual store visual interactivity Vodafone voice recognition widgets wifi women yahoo youth zero rated
Most Popular Campaigns
See over 50 campaigns in the Campaign Watch section from Coke, Calvin Klein, Adidas, Nissan, Channel 4, Visa, and many more.
Upcoming Events

14 to 17 October, 2013
New York, USA
This annual event will once again bring together key players in the mobile and financial sectors to focus on the latest developments and newest innovations in NFC and mobile financial services.

4 June, 2013
Istanbul, Turkey
An exclusive thought leadership forum that will give you a deeper insight into the future of mobile. A unique format, expert speakers, and an exclusive venue will guarantee a productive and enjoyable afternoon for all the attendees.
Mobile Application Gallery
The Mobile Application Gallery is the place to see all the most innovative mobile marketing applications.
Subscribe to
Subscribe to our
See more conferences in the