Google Raises The Bar With Location-Based AdWords

For a company whose roots are firmly in the fixed internet, Google has been consistently aggressive at supporting mobile based services.

In particular, they have spent a lot of energy working to make mobile search as relevant as possible to a consumer's mobile needs.

In line with this, Google just has released some very interesting location-based extensions to mobile AdWords.

10. 08. 2010.

A Graphical Introduction To The Mobile Coupon Market

An interesting article appeared last week in the Promotional Codes website (a leading vouchers website in the UK) about mobile coupons.

In order to show the overall development of mobile coupons in the US, they put together what they call an "Infographic" which explains various key trends, facts and techniques in a very simple, graphical way.

14. 08. 2010.

Despite Critics, Proximity Marketing Is Getting Results

Bluetooth-based proximity marketing has occasionally been criticized as being intrusive, as Bluetooth "invitations" are sometimes sent without a consumers request.

However, recent figures from proximity marketing firm FuturLink demonstrate that Bluetooth marketing can lead to very successful customer interaction.

12. 08. 2010.

Mobile Gaining Traction With Ad Agencies!

A recent survey by media buying software company STRATA has shown that the growing popularity of smartphones is leading to an increased interest in mobile advertising from Advertising Agencies.

According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010.

12. 08. 2010.

Apple Adds iAds for Developers

Apple launched their iAd mobile advertising platform with much fanfare a couple of months ago, and has spent a lot of effort getting major brands to support it.
(see First iAd Campaigns Come To iPhone)

Now, Apple has made the iAd platform available for app developers who wish to generate leads for their iPhone apps.

10. 08. 2010.

Google Launches Payment System For Android

M-commerce is more and more being mentioned as the "next big thing" in mobile.

Now, Google has launched a new payment system that allows merchant to take payments from mobile phones without the merchant having to deal with credit or debit cards.

27. 07. 2010.

Mobile Games: Who Are The Users?

One of the hardest things to judge is who your users are, but a recent survey of Mobile Gamers by Buzz City sheds some light on this all important question.

The survey was conducted during May and June 2010 and involved almost 1,500 consumers from 10 countries in the top 20 traffic generators on the Buzz City network.

13. 08. 2010.

Mobile-Commerce Report:
Smartphone Owners Already Active

As more and more brands get used to using mobile for marketing and CRM, the next logical step will be to move into mobile commerce.

Brandbank has conducted an in-depth survey into the attitudes and expectations of consumers around mobile commerce. They found that smartphone owners are already well advanced, but the rest of the market has a long way to go.

26. 07. 2010.

LBS Set To Take Over Local Media?

Last week an interesting article was published in Media Post suggesting that LBS was set to increase its share of local advertising spend substantially over the next few years.

The article, contributed by Dave Morgan, CEO of New York Based TV marketing agency Simulmedia and previously founder of TACODA, suggests that LBS will take between 20% and 25% of the ad revenue of local media by 2010!

13. 08. 2010.

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Microsoft's Mobile Strategy -
Will Windows Phone 7 Save The Day?

Over the past several months, as the battle for the future of the mobile marketplace has heated up, much of the conversation has focused on Apple and Google, while less attention has been paid to the other two giants in this area - Microsoft and Nokia.

In this article, we'll look at some of the recent moves by Microsoft related to mobile and mobile advertising to see what may be in store for this high profile company.

They have a long track record of success in technology businesses and big ambitions in the mobile area, but given their recent missteps in mobile, time may be running out.

27. 07. 2010.

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Mobile Excellence Awards

6 December 2010
Hollywood, CA, USA

The Mobile Excellence Awards represents all walks of the mobile ecosystem from start-ups, studios, content providers, entertainment, apps and handsets, to brands and more.

Smaato Mobile Advertising Awards

Deadline: August 20, 2010
Award Reception: CTIA San Francisco, October 2010

The Smaato Mobile Advertising Award is a search for the coolest ad-enabled mobile website, mobile application and mobile campaign.

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