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Your Personal Lifestyle Essay or dissertation – this Confederacy

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The two companies are likely to conclude the talks soon, www.phonetrackingapps.com/text-message-spying the 21 century business herald reported, citing unnamed sources


06.01.2020   
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06.05.2019   
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Vogue UK: Readers feel ads are
“as important as the content”

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Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through.

According to Vogue UK, a new survey shows that over 82% of their readers actively pay attention to ads on their sites, and many value ads as much as the content! more»


02.10.2015    Tags: , , ,
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Twitter Opens Mobile Ads to All Advertisers

twitter-logo-roundLast year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of Twitter.

Now, Twitter has announced new features and renamed their service to broaden the appeal to an even wider base of advertisers.

The mobile advertising service is now called Twitter Audience Platform, and it reaches over 700 million people globally.
more»


28.08.2015    Tags: , ,
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FaceBook Revenue Growth
All Comes from Mobile Ads

facebook_profits2Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to a highly profitable, global phenomena.

In its last quarterly report, Facebook reported almost 1.5 billion monthly users, generating over $4 billion in revenue!

The amazing fact is that most of that revenue growth results from mobile advertising. more»


28.08.2015    Tags: , ,
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IoT and Big Data are Driving Digital Marketing

BigDataIoTBig Data and IoT (Internet of Things) are two of the hottest buzzwords in the technology space these days.

And it turns out that these two new technologies are already being adopted and having an influence on the digital marketing agencies in Sydney and activities of those companies.

If you aren’t yet using these in your business – or at least familiar with the trends – perhaps it is time to get started. more»


27.08.2015    Tags: ,
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Mobile Email Outperforms Desktop!

mobile-emailOver the past several years, marketers have learned to focus on mobile as people have begun using mobile for more and more of their digital life.

Now it appears that a major milestone has been passed – with two thirds of all emails being opened on mobile devices, a strong majority.

The paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel. more»


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unBOUND London

unBound-Logo_169x100
30 November to 1 December, 2015
London, UK

unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital ecosystems around the world. more»


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Social Media Week – London

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14 to 18 September, 2015
London, UK

Special Discount for MobiAD Readers!
Social Media Week London is a week long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world. more»


28.07.2015    Tags: , ,
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A Big Evolution In Mobile Advertising
Programmatic Takes Off

The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours.

The ways in which mobile advertising is purchased is also changing radically. A new study from the IAB shows that programmatic mobile ad sales are surging, a trend that is likely to continue. more»


28.07.2015    Tags: , ,
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“An App Is Not Enough”
Raising the bar on mobile apps for retail

app_perf_titleRising expectations from digitally sophisticated consumers are putting significant new demands on retailers.

Mobile apps are no longer really optional for leading retailers, having a mobile app is now virtually a necessity. But a new study shows that it’s not enough to have just any sort of app – today a consumer’s overall view of a retailer is determined by their app experience.
more»


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Mobile App Marketing:
Key Consumer Insights from Google

App-Mktg-Google-headToday’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is unstoppable.

But although users clearly love apps, it is getting harder and harder for app marketers to get noticed in this highly competitive market.

In order to understand more about the dynamics of app discovery and engagement, Google ran a very interesting study on consumer app acquisition and usage behavior.
more»


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More than 1/3 of Millennial Moms
Now Reachable by Beacons

millennial_mom_topThe use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce.

As with any new marketing-focused technology, the key question is always “what is the reach?”

A new release from beacon platform company inMarket shows that beacons seem to be reaching a critical mass of addressable consumers. more»


15.07.2015    Tags: , , ,
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Our Rapidly Changing World:
Mobile & Internet trends 2015

trends_2015It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of change in both technology and in consumer behavior.

To address this need, for the past 20 years Mary Meeker has put together an annual presentation about the key trends in the internet and mobile world. The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more.

The report provides not only thought provoking insights, but also detailed numbers to back them up. If your business is effected by developments in digital technology, then this is a report you have to look at.
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IoT was Hot at Mobile World Congress

iot-mwcA key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product, solution providers and telco operators.

IoT is taking off, and in a big way, evidenced by the massive amount of IoT solutions and applications shown at MWC.
more»


11.05.2015    Tags: , ,
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Venture Capitalists Bet
Google is Vulnerable in Mobile

stack_of_goldFor many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making any gains in the marketplace.

However, search on mobile devices is developing into quite a unique proposition, with differences in content, user expectations, and technologies.

Venture Capitalists are now betting that Google might well be vulnerable in this new area of search. And so they are pouring hundreds of millions of dollars of investment into start ups that are targeting mobile search. more»


06.05.2015    Tags: , ,
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Android Mobile Advertising Passes iOS
For First Time

android_eats_appleA recent report from Opera Mediaworks indicates that – for the first time – mobile advertising on Android based devices has passed iOS based advertising on two key indicators.

Already the clear leader in impressions for the past year, in Q1 2015 Android also became the leader in total revenue generated.

See the complete statistics here.
more»


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Google Makes Major “Mobile-friendly” Change to Search Algorithms

googleSearchTopImageMost people know that Google uses a complex system to determine which results to show from a search query. What some people may not know is that this algorithm gets updated periodically.

In mid-April, Google implemented a major change, one that was focused on the mobile-readiness of websites.

While this may seem to be a small technicality, in fact it can have huge impact on anyone that depends on customers finding them through Google. more»


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Mobile Shoppers Worried about
Security of Apps

woman-enter-infoMost consumers these days are fairly comfortable shopping online, and storing their credit or debit card information for online payments.

However, these same consumers have not yet become comfortable with storing their card data in mobile apps. Concern about security of the apps has greatly limited their uptake. more»


28.04.2015    Tags: , ,
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How the World’s Best Brands use
Twitter for Marketing

top-brands-on-twitterSocial media marketing has been around for quite some time, and most companies have some appreciation of the benefits of connecting to customers through Facebook, Twitter, Instagram, etc.

Major brands often put significant resources into developing and fine tuning their social network marketing.

This post looks specifically at how the world’s Top 100 Brands use Twitter for marketing – something that many other companies may want to learn from.
more»


06.02.2015    Tags: , ,
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Google’s Fight Against Bad Ads
Over 500 million ads blocked in 2014

googleBadAdsWith annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year.

But along with this huge volume of legitimate advertising, there are a lot of “bad ads” that Google has to deal with. For example, “bad ads” might be ads for counterfeit products, ads that lead to malware sites, ads for phishing, etc.

Last year Google blocked 524 million bad ads. This post and infographic give some further detail into this very interesting part of Google’s business. more»


05.02.2015    Tags: , ,
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Mobile Search Soars in Q4 2014

mobile-search-simpleMobile search marketing enjoyed a very good Christmas season this year. The numbers are impressive.

According to the Digital Marketing Report Q4 2014 , mobile organic search traffic grew 54% from a year earlier, and now represents over 40% of all organic search across the three main search engines (Google, Bing, Yahoo).

And more impressive, on Christmas day mobile plus tablet click share was over 50%!
more»


04.02.2015    Tags: , ,
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Facebook Uses Beacons
To Enable Local Content Delivery

FB-bluetooth5
Over the past couple of years, there have been a number of companies who thought that delivering targeted information to mobile users based on their current location could be a very lucrative business, e.g. companies such FourSquare or Yelp.

Now Facebook has also entered this business with a new service called Place Tips.

The service will initially be based on bluetooth “Beacons” and is being trialled in New York. more»


04.02.2015    Tags: , , ,
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Mobile Commerce Fraud Jumps 70%

mobile-fraud-pirateAs mobile becomes an increasingly popular channel for purchasing all sorts of goods and services, unfortunately mobile fraud is also rapidly rising.

In 2014, the fraud rate for mobile purchases rose 70% from 2013, reaching a level of 1.36%. And this is despite the fact that more than half of all fraudulent attempts are blocked.

According to the study from LexisNexis, one of the contributing factors is the complexity and variety of alternate payment methods used for mobile commerce. more»


02.02.2015    Tags: , ,
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LoopMe

LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more engaging mobile advertising experiences to consumers on smartphones and tablets.

LoopMe uses big data and artificial intelligence to target audiences in real time and automatically optimize campaigns for the best possible results for advertisers and publishers.

The LoopMe platform integrates with ad exchanges and direct publishers, including some of the world’s most popular apps, many of which have achieved over a billion downloads, giving LoopMe massive global reach.


22.12.2014   
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Top Mobile Trends For 2015

crystal_ball-2015Every year at this time, we see many lists predicting the hot trends for the coming 12 months.

This year one of the best and most thoughtful lists we’ve seen comes from Golden Gekko, a leading mobile solutions provider in North America and Europe.

Their forecast identifies 10 key trends that will influence and shape the mobile industry in 2015. Our industry continues to evolve at rapid pace, and this list provides a lot of good “food for thought”.
more»


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Now, App Publishers can finally understand who is using their app!

AppAnnieMagnifyingThere are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to steer development efforts, or to help sell advertising to brands.

Based on close to 80 billion app downloads, mobile analytics company App Annie has released a new tool that helps publishers to gain these key insights.
more»


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Yahoo! mobile ads to pass Twitter in 2015
Is Marrisa Mayer’s plan starting to work?

MarrisaMayerWhen Marissa Mayer took over the CEO spot at Yahoo!, she publicly stated that “Yahoo will have to be a predominantly mobile company.”

“We’re late” she said, “We’re behind.”

Now, over two years later, there are signs that Yahoo! is making inroads in the mobile space.


According to new projections from eMarketer, in 2015 Yahoo! should overtake Twitter to become the third largest mobile advertising platform in the US.
more»


21.12.2014    Tags: , ,
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Millennials Demand Mobile Payments!

iphone_moneyMobile payments seems to have remained “on the horizon” for several years.

Products like Google-Wallet and NFC were supposed to have revolutionized payments by now, but have either faded into obscurity or are just now starting to make any serious inroads.

So the question one has to ask is – does anyone really want mobile payments?

The answer is a resounding YES, it is the Millennial generation that is likely to finally drive adoption of new payment technology.
more»


20.12.2014    Tags: , ,
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Fitness & Health apps surge,
FitAd launches vertical mobile ad platform

FitAd-LogoIt looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices and wearables for fitness & health.

Hoping to capitalize on that growth, New York startup FitAd has launched a mobile ad platform that promises to deliver a “curated audience” to brands, and maximized ad revenues to specialty publishers.
more»


18.12.2014   
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The end of sales assistants?
Most shoppers prefer phones over salespeople

mobile-vs-salesmanIn a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent study has found that a majority of shoppers would prefer to get product information through their phone rather than by speaking to a live sales assistant. more»


17.12.2014   
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Mobile World Congress 2015

MWC-2015-logo-200x72
2 to 5 March, 2015

Barcelona, Spain

The GSMA Mobile World Congress is where senior mobile leaders gather, collaborate and conduct industry business. more»


17.12.2014   
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Winner of Cannes Mobile Lions
Comedy Theater Saved By “Pay-Per-Laugh”
Mobile App

smiling-dollar-2

pay-per-laugh-Cannes-Lions



Every once in awhile we see a mobile-based application that is just so innovative we have to write about it.

And the “Pay-per-Laugh” application from TeatreNeu certainly fits this category.

See how a struggling theater in Spain used iPads and facial (smile) recognition to save their business!
more»


18.09.2014    Tags: , , ,
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Mobile Apps Yield Twice the CTR Of Mobile Web

please-click-me-200x305Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on forever.

A recent study from Medialets tries to answer at least the advertising part of this question.

Based on over 300 billion ad data points from the first 6 months of 2014, this report shows that mobile apps yield a much higher CTR than web!
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Twitter Trials “Buy Button” in Tweets

twitter-commerceFor the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty, and spread the brand message.

Now Twitter may take on a new role for companies, as the site makes moves to become a true m-commerce powerhouse.
more»


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Programmatic Advertising
What is it and Where is it going?

programmatic-adsA key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the industry.

It is no surprise! According to a report just released from BI intelligence, programmatic will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.

So why is it creating such waves within the industry? Read this analysis to find out.
Industry Opinion by Charlie Faulkner, head of EMEA and APAC, Manage.com
more»


07.09.2014    Tags: , , ,
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Mobile App Marketing: The Power of Push

push-message2Customer engagement is typically the key objective for most branded, marketing-focused mobile apps. But studies have shown that levels of engagement often decrease very shortly after the first use, and once the customer is out of the habit of using the app, it can be very hard to rekindle interest.

The use of push messaging can be a great way to keep consumers engaged, or bring them back after a quiet period.

This infographic and downloadable guide give you the background, the techniques, and some case examples to help you more effectively use push messaging in your mobile app marketing.
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Mobile Shopping Reaches “Tipping Point”
Traffic to retail sites now more than 50% from mobile

mobile_shoppingOver the past couple of years, we’ve seen an inexorable rise in the use of mobile devices for commerce, including price comparisons, stock checking, product feature research, and actually purchasing.

Now new research has shown that mobile has truly reached the “tipping point” for mobile commerce in the UK, with over 50% of traffic to retail sites coming from mobile devices.

And what’s more, over 1/3 of all online purchases are now made over mobile as well!
more»


04.09.2014    Tags: , ,
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The Keys to QR Code Marketing

qr_code_logoQR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years.

Now that smartphones have become the most popular device in many countries, QR codes are even more attractive to marketers.

Here is an infographic from Unitag which shows the benefits of using QR codes, what customers expect from, and more. more»


14.08.2014    Tags: , ,
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Shazam gears up to monetize mobile “second screen” viewing

shazam_logoShazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV and Mobile viewing.

The company has recently launching a new advertising platform, Resonate, as well as signing partnerships with some key US TV networks including A+E, AMC, Dick Clark, and others.

more»


10.08.2014    Tags: , ,
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Millennial: Mobile Advertising in
Travel Sector Increases 400%

mobile_travelThe latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain sectors.

While Entertainment still is the top spending vertical category, other categories are growing faster, with Travel growing over 400% and Pharmaceuticals increasing by almost 500% over the past year! more»


06.08.2014    Tags: , , ,
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Fashion meets mobile technology in Shanghai

anina_mobile_techAt the GSMA’s Mobile Asia Expo in Shanghai recently, a special event highlighted how cutting-edge technologies are gradually penetrating the fashion industry.

This was the first event in China which demonstrated how such technologies – including 3D printing, wearable tech, and clothing robots – can be integrated with innovative fashion design, unveiling the hot points and latest trends in the integration of the fashion and technology industries. more»


06.08.2014    Tags: , ,
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Facebook “Retargeting” study:
Mobile Ads not only work better,
they are cheaper too!

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“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the mobile channel for retargeting.

A new study from AdRoll looked at the performance of retargeting ads on Facebook, and found that mobile was not only more effective, it was also less expensive. Check out the full study here, as well as a whitepaper on Facebook advertising. more»


05.08.2014    Tags: , ,
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Why Facebook’s “Buy Now” Button
is Destined to Fail

facebook_buy_button_logoLast week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad.

It’s no secret that Facebook is a digital advertising behemoth. eMarketer predicts Facebook will serve over 21% of all mobile ads this year, which earns Facebook the number two spot in all digital ad sales, second only to Google.

That being said, Facebook “buy now” ads simply won’t work. Here’s why.
Industry Opinion by David Rekuc, Ripen eCommerce more»


01.08.2014    Tags: , , , ,
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Splicky_logoSplicky is a 100% transparent mobile demand-side-platform (DSP) that currently handles up to 5 billion global ad impressions per day. Features such as Location-based Targeting, Native Ads and Rich media allow Advertisers and Agencies to address their target groups.

Full Story»

22.07.2014   
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WIRED 2014

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16 to 17 October, 2014
London, UK

Special Discount for MobiAD Readers!

WIRED2014 is the fourth two-day flagship event from WIRED. With insights from over 45 speakers, an interactive Test Lab product area and excellent networking opportunities, it aims to bring the WIRED world to life. more»


18.07.2014    Tags: ,
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Splicky

The DSP dedicated to Mobile

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A DSP is a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their ad media via a single interface. Thanks to the underlying real-time bidding technology, this booking process runs automatically and in real time. Purchase prices are optimized by the bidding process and reporting is simplified.

Splicky employs special algorithms to drive better results from mobile campaigns and works with tracking and targeting technologies specifically developed for the mobile channel:

Location-based Targeting addresses target groups right at the advertisers door step – accurate to the meter gives the opportunity to complement out of home advertisements through mobile unique targeting opportunities.

Native Ads target markets with ad experiences that follows the natural form and function of the user experience in which the ad is placed. A less disruptive ad format with high conversion rates!

With Language Targeting advertisers obtain accurate delivery and more proximity to their target audience by targeting the user language settings of the mobile end device.

3 easy steps to get started.
1) Register for a free account
2) Create your first campaign within a minute
3) Top up your Account

You can purchase traffic on both CPM and CPC!

As a joint project of the two independent, owner-managed companies, Sponsormob and Jaduda, Splicky focuses on long-term partnerships with advertisers and agencies.

For any questions contact our Team sales@splicky.com

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18.07.2014   
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Mobile To Become Top Advertising Channel in UK

mobile-growth-chartContinued rapid growth of both digital and mobile advertising means that soon mobile advertising will overtake all other media to become the top advertising channel in the UK.

This interesting forecast by eMarketer may surprise you!
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17.07.2014    Tags: , ,
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Mobile App Marketing:
Facebook and the Heavyweights

mobileAppMarketingMobile App Marketing is becoming a big business, and the entry of Twitter into this market will only accelerate it even further.

This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.
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GLAZEDcon UK

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22 October, 2014
London, UK

Special 25% Discount for MobiAD Readers!

GLAZEDcon UK is a 1 day conference + evening networking event focused on the latest innovations and opportunities in Wearable Technology and IoT. more»


16.07.2014   
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